Hashtags #TEretail March 20, 2013 Day-long Twitter chat Students and grads Employers TJX Canada RBC Starbucks Target Canadian Tire 95 different participants.

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Presentation transcript:

Hashtags #TEretail March 20, 2013 Day-long Twitter chat Students and grads Employers TJX Canada RBC Starbucks Target Canadian Tire 95 different participants 400+ tweets Reached 109,000+ people 1.2 million impressions Raised profile of retail careers among Gen Y

March 4-8, 2013: Dallas-based promotion agency The Marketing Arm (TMA) launched one of the first-ever Twitterview-only intern hiring campaigns.

May 22, 2013: The world’s first job ad integrated into Twitter May 22, 2013: The world’s first job ad integrated into Twitter. Lets candidates apply without leaving the site via Twitter’s new Lead Generation Product.

Social media strategy scoring system A point for having a presence of any kind A point for having a "rich" presence with graphical banners and backgrounds where that can be customized A point for having an automated feed A point for evidence a human is posting to the feed at least intermittently An additional point for consistent posting by a human A point for evidence a human is listening to followers of the account (@ mentions, retweets) A point for regular audience retweets or shares of posts A point for regular audience engagement on posts in the form of likes, comments, @ mentions, etc. 1 point Weak presence 2 points Strong presence 3 points Weak Automation 4 points Strong Automation 5 points Weak Engagement 6 points Strong Engagement 7 points Weak Actualization 8 points Strong Actualization Credit: Brian Jackson, ITBusiness.ca