KBB.com Ad Product Screenshots Nissan 2016 upfront KBB.com Ad Product Screenshots

Nissan national

Amplify Awareness – Home Page Sponsorship Quickly accumulate large in-market audience on highest traffic page Create an impact on the most-trafficked page of the most-visited third-party auto site with a concentrated 1-week campaign Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks Engage shoppers in your brand, model or sales event content with high- visibility Mocks are concept only. Actual design and layout of product is subject to change upon production.

A Gateway to Awareness – Smartphone Home Takeover Connect with auto shoppers as they land on KBB.com mobile Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages Engage buyers with a commanding fixed position on the KBB.com home page – the gateway to our award-winning site Mocks are concept only. Actual design and layout of product is subject to change upon production.

Bring It Home – Home Page Showroom XL Connect via KBB.com’s credible content style on our highest traffic page Build quick awareness among undecided shoppers early in their research process Prompt consideration before shoppers head down a competitor’s path SHOWROOM XL size is identical to a standard billboard (970x250) and is enabled to feature custom creative (e.g., rich media, video) Mocks are concept only. Actual design and layout of product is subject to change upon production.

Make an Impression – New Car News & Advice Influence impressionable shoppers seeking new car advice Prominent ad placements, adjacent to new car content Move shoppers to consider your vehicle before they form hard opinions Target undecided shoppers while they are open and actively seeking new vehicle advice Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice

Make an Impression – New Car Crossover Shoppers Influence impressionable shoppers seeking new car advice Prominent ad placements, adjacent to new car content, target shoppers searching KBB.com by vehicle segment Move shoppers to consider your vehicle before they form hard opinions Target undecided shoppers while they are open and actively seeking new vehicle advice Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice Multiple Nissan placements are not guaranteed to appear during the same pageview

A Visually Impactful Experience – Video Segment Buyer’s Guide Evoke emotion and delight shoppers Influence consideration of car shoppers by integrating your brand’s engaging video content into relevant sections of KBB.com Leverage the industry’s leading resource for all things cars with a unique sponsorship that offers relevancy and seamless integration with video Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace Mocks are concept only. Actual design and layout of product is subject to change upon production.

Buyer’s Guide: Segment Overview Page Editorial Segment Overview Sponsor’s vehicle will be featured in the introductory video message about the segment guide *NEW* Pre-Roll Opportunity Integration of pre-roll into Segment Overview Video Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner Sponsored Content Tile Feature your brand’s relevant video content naturally within KBB.com’s editorial page Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements

Buyer’s Guide: Segment Overview Page – Sponsored Content Tile Overlay Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements Mocks are concept only. Actual design and layout of product is subject to change upon production.

Buyer’s Guide: Editorial Model Page Editor’s Model Page Relevant Editorial video reviews will be featured alongside photos when consumers choose a model *NEW* Pre-Roll Opportunity Integration of pre-roll into video (if available on page) Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements

Buyer’s Guide: Package Additions Sponsored placement clicks to OEM site *NEW* Segment/ Category Page refined to include Buyer’s Guide Overview Videos Upon click, overlay is initiated with Buyer’s Guide overview video; pre-roll before video Mocks are concept only. Actual design and layout of product is subject to change upon production.

Flexible & Efficient – Mobile Segment Boost awareness and efficiency when you need it Grow awareness and consideration across KBB.com paths and platforms Connect with KBB.com’s quality in-market audience cost-efficiently Choose your audience for greater relevance to your campaign message Flexible options allow for increased impressions during key weeks or months and/or sustaining support Mocks are concept only. Actual design and layout of product is subject to change upon production.

Nissan regional

Influence & Inform – New Car Make/Model Target new car shoppers during their vehicle research and assessment process Reinforce your new car considerers’ interest or gain consideration from your competitors Create exceptional relevance for your new car message with these make and/or model targeted units Surround users’ primary task with a strong visual presence while they research their vehicle consideration set 100% share of voice available to retention advertisers

Demonstrate Your Affordability – Trade-In Evaluator Maximize relevancy with personalized calculation that drives action Trade-In Evaluator receives 2.2 X HIGHER CTR on average than standard 300x250 on pricing page Capture competitive owners’ attention at earliest trigger point – KBB.com’s Trade-In Values page – with value- focused message Prove how affordable and easy a “trade up” to your model could be Opportunity to conquest competitors’ open retention units during launches w/this unit Mocks are concept only. Actual design and layout of product is subject to change upon production.

Trade-Up – Owners Make/Model Educate shoppers early as they re-enter the market for their next vehicle Introduce your owners or competitors’ owners to similar new models in the brand line-up Enter their consideration set early by touting latest model benefits while they check their current car’s value for trade-in or resale Convert trade-ins to new car consideration Retain & reward loyalty with incentives

Influence & Inform – Mobile Retention Target new car shoppers during their vehicle research and assessment process Reinforce your new car considerers’ interest or gain consideration from your competitors Create exceptional relevance for your new car message with these make and/or model targeted units Surround users’ primary task with a strong visual presence while they research their vehicle consideration set 100% share of voice available to retention advertisers Optional IAB Sidekick upgrade from 300x250 Mocks are concept only. Actual design and layout of product is subject to change upon production.

Break Out of the Box – Featured Content Tab Catch shoppers’ attention throughout their shopping experience with the right placement Breakthrough to in-market shoppers with this unexpected right margin unit that catches the eye to immerse shoppers in your make/model Right place at the right time: hit multiple trigger points throughout the shopping experience Persistent presence stays anchored above the fold and outside the margins 1. Anchored above the fold – this engaging execution, starts as a tab 2. As the users scrolls - the collapsed tab auto expands to reveal more, prompting shoppers to take action 3. Engagement with the FCT brings up a mini-experience overlay Mocks are concept only. Actual design and layout of product is subject to change upon production.

Shop & Showcase – Integrated Brand Channel Immerse shoppers in the brand and move them from awareness to consideration Captivate shoppers with a fully immersive, branded Make Page experience Reinforce brand image with customizable assets Capture consideration by educating shoppers about new models, special features, and competitive advantages Drive shoppers further down the shopping funnel

Influence & Inform – Conquesting Target new car shoppers during their vehicle research and assessment process Gain consideration from your competitors Create exceptional relevance for your new car message with these make and/or model targeted units Surround users’ primary task with a strong visual presence while they research their vehicle consideration set Multiple Nissan placements are not guaranteed to appear during the same pageview

Multiply Your Impact – KBB.com BT & KBB Connect Find, target & retarget the most relevant shoppers on and off KBB.com Ensure your message resonates with your target audience by matching it to shoppers’ interests based on their KBB.com behavior Increase the cost-efficiency of your ad spend by reaching the most relevant shoppers wherever they go – on KBB.com and beyond Connect with shoppers in your competitive set within brand safe content with KBB.com BT Reinforce your message to our top- quality audience out on the web based on their KBB.com behaviors with KBB Connect

Flexible & Efficient – Regional Market Awareness Boost awareness and efficiency when you need it Grow awareness and consideration across KBB.com paths and platforms Connect with KBB.com’s quality in-market audience cost-efficiently Target undecided shoppers where make/model intent is unknown Flexible options allow for increased impressions during key weeks or months and/or sustaining support Mocks are concept only. Actual design and layout of product is subject to change upon production.

Nissan commercial vehicles

Influence & Inform – Retention, Conquest, BT Target new car shoppers during their vehicle research and assessment process Reinforce your new car considerers’ interest or gain consideration from your competitors Create exceptional relevance for your new car message with these make and/or model targeted units Surround users’ primary task with a strong visual presence while they research their vehicle consideration set 100% share of voice available to retention advertisers Conquest BT Retention