Obj. 1.01: Understand the Apparel and Textile Industry Apparel Industry Careers

Apparel Industry Categories Advertising Display Publicity

CATEGORY: ADVERTISING

Advertising Account Executive a person who develops advertising campaigns to inform customers about a company’s designs to create sales

Fashion Director – a person who determines the fashion direction a company will take and who incorporates this direction throughout the company

CATEGORY: DISPLAY

Visual Presentation Director a person who plans all displays of apparel and accessories for a particular store and who supervises all visual display artists when they create the displays

Visual Display Artist a person who sets up window and sales floor displays of apparel and accessories to promote sales for a particular store

Fashion Illustrator a person who produces drawings of apparel designs created by fashion designers

Fashion Model a person who wears a fashion designer’s creation in order to advertise them and promote sales

Mannequin Model a person who works as a model for a fashion designer or manufacturing company to check how garments fit Also known as a FIT Model

Runway Model a person who wears fashion designer’s creations in front of a live audience at fashion shows

CATEGORY: PUBLICITY

Fashion Photographer a person who takes pictures of apparel designs and related accessories to promote sales

Fashion Writer a person who reports on anything related to fashion for a particular publication

Copywriter a person who writes descriptions of apparel designs for all types of advertising materials

Audiovisual Communication Specialist a person who coordinates all radio, television and multimedia communications for an apparel manufacturer

Public Relations Specialist – a person who relates an apparel manufacturing company’s story to current and potential investors as well as to the press

Retail Buyer a person who selects and buys apparel items, accessories, etc… for their company to sell for a profit