This study focused on products that represent various regions of the Kingdom of both producers and various marketing organization of the main products.

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Presentation transcript:

This study focused on products that represent various regions of the Kingdom of both producers and various marketing organization of the main products of vegetables and fruits (potato, tomato, cucumber, onions, melons, honey dew, dates, oranges, grapes, other fruit). The study covered 12 cities represent the five regions as follows: 1-Jeddah, Medina: The western region. 2-Riyadh, Al-Kharj, Al Qassim: The central region. 3-Dammam, Ahsa: The eastern region. 4-Ha'il, Jawf, Tabouk: The northern region. 5-Khamis Mushayt, Jizan: The southern region. The sample size was 311 form questionnaire distributed as follows: 6 agricultural companies. 90 farm producers. 44 farm to palm growers. 56 dealer wholesale and importer. 87 retailer. 12 wholesale market. 10 forms of transport companies. 12 form of cold stores.