New Byron Winery Launch New Package Launch January 2016 New Byron Winery Launch January 2016

Byron Winery When you think of Byron, think: 30 years ago, in 1984, Ken Byron Brown founded Byron winery. He sought out some of the best vineyards in Santa Barbara County to make Pinot Noir in both Santa Maria Valley and Sta. Rita Hills appellations. Byron is going back to our roots with renewed focus on small production, single vineyard Pinot Noir from these two AVAs. 30 years ago, in 1984, Ken Byron Brown founded Byron winery. He sought out some of the best vyds in SBC to make Pinot Noir to include: Smadre, and Sanford & Benedict. Byron will become a small production, single vineyard PN producer –When you think Byron: think SINGLE VINEYARD PINOT NOIR. When you think of Byron, think: Single Vineyard Pinot Noir from Santa Barbara County

Santa Barbara County Santa Barbara County Crafting 10 wines: 8 Pinot Noirs and 2 Chardonnays from 2 premier AVAs: Santa Maria Valley and Sta. Rita Hills Both AVAs have a transverse mountain range (running east to west rather than the typical north to south) which funnels in the cool air from the Pacific Ocean creating ideal growing conditions for Pinot Noir. Each vineyard has unique soil profiles and farming protocols that make the site and wine distinctive and memorable. Crafting 10 wines 8 Pinot Noirs and 2 Chardonnays, from 2 premier AVAs: Santa Maria Valley and Sta. Rita Hills Both AVAs have transverse mountain range (running east to west rather than the typical north to south) which funnels in the cool air from the Pacific Ocean creating ideal growing conditions for Pinot Noir. Each vineyard location has a uniqueness that makes the wines distinctive from eachother.

Single Vineyard Pinot Noirs Santa Maria Valley Nielson Vineyard Julia’s Vineyard Bien Nacido Vineyard Sierra Madre Vineyard Santa Rita Hills La Encantada Vineyard John Sebastiano Vineyard Rita’s Crown Vineyard Nielson Vineyard Santa Maria Valley is our home. It’s where our historical estate vineyard lies. We will make wines from Nielson, Julia’s, Bien Nacido and Sierra Madre. Those vineyards that we have a history with many years ago. Santa Rita Hills This is a new AVA for Byron, and will be a great addition to our single vineyard PN portfolio. We will source from La Encantada, John Sebastino, and the famed Rita’s Crown. Just 200-250 cases of each and they will be sold direct to consumer. However, Our Nielson Vyd PN will be the 3 tier wine available nationwide– and the 2013 vintage will release this coming January.

Jonathan Nagy Winemaker 10 years as Head Winemaker Honed his expertise with founder and mentor, Ken Brown Focused passion for crafting site specific Pinot Noirs from prized vineyards in Santa Barbara County. Vinifies block and clone lots separately. Experimental in nature, Jonathan trials whole cluster ferments, barrel types and is known to get into bins and boot stomp.

Nielson Vineyard Pinot Noir The Nielson Vineyard Pinot Noir will be the sole offering for national distribution. All other wines will be sold on allocation direct-to-consumer. Wine Overview This 2013 bottling of 100% Pinot Noir is a combination of Dijon and Heritage clones planted in sandy soils at our Nielson Estate vineyard. Byron’s Nielson Estate Vineyard When planted in 1964, this historic, cold-climate, benchland site became Santa Barbara’s first commercial vineyard. The estate is located 18 miles off the Pacific Ocean at 500 to 800 feet above sea level. Since 1989, the Nielson Vineyard has served as a model for viticultural experimentation and sustainable farming methods. Flavor Profile The site’s location at the warmer, east end of the Santa Maria Valley accounts for the dark color and ripe flavor profile. This wine was 100% destemmed to accentuate the rich texture and seamless tannins. Primary aromas include black berries, rose petals and earth.

Nielson Vineyard Pedigree 2006 94 Wine Enthusiast 91 Wine & Spirits 2009 90 International Wine Cellar 92 International Wine Cellar 90 Wine Enthusiast 91 Tasting Panel 92 Pinot Report 93 Wine Enthusiast 90 Wine Advocate 90 Wine & Spirits 96 Wine Enthusiast 90 Wine Advocate 94 Wine Enthusiast 93+ Wine Advocate 92 Pinot Report 2011 91 International Wine Cellar 2012 92 Wine Advocate 94 Wine Enthusiast 92 Wine Advocate 93 Wine Spectator Our NV PN has had a great past. Pinot Noir from our Estate Nielson Vineyard has garnered the following acclaim. This is for both the Nielson Vyd PN and our Monument PN. In the last 7 consecutive years, Pinot Noir from our Nielson Vyd have garnered critical acclaim from 90 – 96 PTS from our top wine critics. 2013 92 Points Robert Parker, Wine Advocate

New Package Minimal, elegant approach Single Vineyard focus Creative “B” shape Sense of place – these are the mountains behind our estate vineyard and winery Simple back label Minimal copy Case production included on all wines 6-Pack Shipper

2013 Nielson Vineyard Pinot Noir Cases Produced: 2,100 9L FOB: $240 9L ($120 6pk) Pack Out: 6-Packs Release: End of January 2016 Byron Nielson Vineyard Pinot Noir Case Specs 6/750 ml   lbs kg mm inches Case Wgt Full 19 8.62 Case Height (Depth) 305 12 Cases Per Layer 22 Bottle Wgt Full 3.07 1.39 Case Width 192 7 9/16 Layers/Pallet 4 Bottle Wgt Empty 1.43 0.65 Case Length 281 11 1/16 Cases Per Pallet 88 Side Panels UPC 732099000080 SCC 20732099000084

Launch Tools Coming Soon 92 Points Robert Parker, Acclaim Shelfers Nielson Vineyard Historical Acclaim Sheet Winemaker Video Winemaker Bio Wine Openers Press Links Winemaker Travel Southeast Q3 North and Southern California Send in Request

Shipping End of January 2016 Thank You

Appendix

FY16 Byron Brand Architecture 3-Tier Only Direct Only $70 Pinot Noir, Monument SMV $720/$60 Pinot Noir, Rita’s Crown Vyd. SRH $660 FOB/$55 Pinot Noir, La Encantada Vyd. SRH $660 FOB/$55 Pinot Noir, John Sebastiano Vyd. SRH $660 FOB/$55 $50 Pinot Noir, Nielson Vineyard $240 FOB/$40 Pinot Noir, Bien Nacido Vyd. SMV $540 FOB/$45 Pinot Noir, Sierra Madre Vyd. SMV $540 FOB/$45 Pinot Noir, Julia’s Vyd. SMV $540 FOB/$45 $40 Chardonnay, Nielson Vyd. SMV $420 FOB/$35 Chardonnay, Bien Nacido Vyd. SMV $420 FOB/$35 FOB/Website $