Cinema Ads Are On Par With Social Media’s Influence

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Presentation transcript:

Cinema Ads Are On Par With Social Media’s Influence Likely Vehicle Buyers Who Believe the Following Statements Are True For Them Movie-goers 18-34 Vehicle ads in movie theaters grab my attention 25% Movie theater ads will have a strong influence on my final decision to purchase / lease a vehicle 34% ---------------------------------------------------------------------------------- Social media (Facebook, Twitter, etc) influences my opinion of a vehicle brand 31% I visited a local dealership as a result of social media ad 26% Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months & have gone to the movie theater in the past month; which statements are true for you (select all that apply)