Brand perception study on online food aggregators in India Sector Food Tech CASE STUDIES Assessing the ordering behavior and experience of the customers using the online food aggregator platforms Detail the brand health in terms of awareness, perception and preference Understanding from customers ordering food at home through phone the reasons for not ordering food online Objectives Approach Deciding the target customer segments for the survey and conducting in-depth interviews with ~10 customers to get base inputs for questionnaire Designing the questionnaire for the customer survey with the pilot testing for further inputs to questionnaire design Administering the survey on ~1000 customers across 6 cities – Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chennai Analyzing the survey output to derive insights Result The findings and insights were used by the client to assess own brand perception vs. competition and strategize ways to span out their reach Source: RedSeer Knowledgebase