International education + the media

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Presentation transcript:

International education + the media Sara Custer, Editor The PIE News

Three key tips for press releases Put your point at the top Copy text into body of an email – no attachments Quotes that give insight or opinion, not facts

Dos and don’ts when contacting journalists Don’t send mass emails.

Do make it relevant the media outlet.

Do make it newsworthy. Don’t just promote yourself.

Do write a killer headline. Don’t waffle.

Do be concise. Don’t send a jargon-laden history lesson.

Other ways to get in the papers Offer your expertise on a topic Connect your news to larger trends and themes Give free advice/services Be provocative

Send an unsolicited response to current events

Merci sara@thepienews.com