MULTI-ACTION EYE CONTOUR

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Presentation transcript:

MULTI-ACTION EYE CONTOUR CONCEPT/TARGET For an overall action against wrinkles, dark circles, puffiness and targeted action for youthful eyes. Ophthalmological tested on sensitive eyes and contact lenses wearers. OBJECTIVES KEY ACTIVE INGREDIENTS ACTIONS Instantly reduce Soft focus powders Smooth lines (powders that reflects the light). Effectively treat Alfalfa extract Retinol-like effect: Smoothes wrinkles and prevents the slackening of the upper eyelid (by boosting the synthesis of collagen and diminishing the breakdown of fibers). Concealer and anti-puffiness complex (Ash tree extract and silicon) Limits the appearance of puffiness and the coloring of dark circles (by reducing the capillary permeability and reinforcing their structure). Lastingly protect High protection eye complex (Flax extract and mountain flower extract) Helps the skin to protect and regenerates itself to preserve the eye contour from the appearance and emphasizing of wrinkles, dark circles and puffiness. BENEFITS PROVEN EFFICIENCY! After 1 month of use : 30% reduction of wrinkles volume.8 100% satisfaction in terms of hydrating effect.7 The eyes look visibly younger: lines are smoothed, puffiness is diminished and dark circles are lightened. SENSORIAL IDENTITY SOTHYS TIP! Press the pump halfway to dispense the perfect dose for each eye areas! Texture: fine emulsion. No artificial coloring. Fragrance: fragrance-free. THE SOTHYS DIFFERENCE Complex developed by Sothys Advanced research. Exclusive Sothys second-generation flax extract and mountain flower extract from plant stem cells. Glycobiology highlights the role of sugars to help the skin protect and regenerate itself and function better overall. USE Apply and/or to the eye contour including the area between the brows (avoid the the moveable eyelid) from the inner corner of the eye towards the temple.

ANTI-PUFFINESS/ ENERGIZING ROLL-ON CONCEPT/TARGET OBJECTIVES Metal roll-on applicator, leaves a thin layer of gel on the eye contour area to instantly reduce puffiness. Ophthalmological tested on sensitive eyes and contact lens wearers. OBJECTIVES KEY ACTIVE INGREDIENTS ACTIONS Instantly reduce Metal roll-on Icy effect. Effectively treat Anti-puffiness plant complex (Lupine seed extract) Prevents the slackening of lower eyelids (by boosting the synthesis of collagen). Improves microcirculation (draining properties). Lastingly protect High protection eye complex (Flax extract and mountain flower extract) Helps the skin to protect and regenerates itself to preserve the eye contour from the appearance and emphasizing of wrinkles, dark circles and puffiness. BENEFITS PROVEN EFFICIENCY! 26% less puffiness just 1 hour after application !9 The eyes look less tired. Puffiness is reduced. SOTHYS TIP ! As a mask, it acts like a real bath of freshness and comfort. Apply a slightly thicker layer and leave on for 10 minutes, then gently remove the excess product if necessary. SENSORIAL IDENTITY Texture: light texture gel, quickly absorbed. No artificial coloring. Fragrance: fragrance-free. THE SOTHYS DIFFERENCE Complex developed by Sothys Advanced research. Exclusive Sothys second-generation flax extract and mountain flower extract from plant stem cells. Glycobiology highlights the role of sugars to help the skin protect and regenerate itself and function better overall. USE Apply with roll-on to leave a light veil on the skin, then smooth in from the inner corner of the eye towards the temple. Do not apply to the eyelid. The Multi-Action Eye Contour cream can be layered on top. Apply in the to reduce puffiness, more pronounced in the morning. Apply in the to refresh tired eyes May be applied any time during the day for an immediate cooling refreshing effect.

84 % of panelists noticed a substantive action DARK CIRCLE ERASER CONCEPT / TARGET More than a concealer, this powdery tinted emulsion is enriched with active ingredients selected for their specific action on dark circles. Ophthalmological tested on sensitive eyes and contact lenses wearers. OBJECTIVES KEY ACTIVE INGREDIENTS ACTIONS Instantly reduce Mineral pigments Immediately hide the dark circles Effectively treat Vitamin PP + Yeasts extract Acts on the dark circle color (by limiting the hyperpigmentation ) Improves the quality of capillaries (by limiting the permeability of the blood vessels) Lastingly protect High protection eye complex (Flax extract and mountain flower extract) Helps the skin to protect and regenerates itself to preserve the eye contour from the appearance and further development of wrinkles, dark circles and puffiness BENEFITS PROVEN EFFICIENCY! 84 % of panelists noticed a substantive action on dark circles. 11 After 15 days, the appearance of dark circles is reduced. 10 Dark circles are immediately concealed. The eyes look more luminous. SENSORIAL IDENTITY SOTHYS TIP! To optimize comfort and provide an « invisible » concealing effect, be sure that skincare products applied earlier are perfectly rubbed in, then lightly pat the Dark cirlces eraser onto the skin. Texture: powdered colored emulsion. Universal shade. Fragrance: fragrance-free. THE SOTHYS DIFFERENCE Complex developed by Sothys Advanced research. Exclusive Sothys second-generation flax extract and mountain flower extract from plant stem cells. Glycobiology highlights the role of sugars to help the skin protect and regenerate itself and function better overall. USE Apply after the Multi-action eye contour and before foundation by gently patting under the eye from the internal angle towards the temple. For touch-ups throughout the day.

SUMMARIES OF EFFICIENCY TESTS MULTI-ACTION EYE CONTOUR 100% satisfaction in terms of hydrating effect after 1 month of use. Self-assessment of 19 people who applied the Multi-action eye contour to the eye area twice a day. 7 30% reduction of wrinkles volume after 1 month of use. Instrumental measurement on major wrinkles. Average result obtained on 18 people who applied the Multi-action eye contour to the eye area twice a day. 8 ANTI-PUFFINESS / ENERGIZING ROLL-ON 26% less puffiness just 1 hour after application ! Tester’s evaluation. Average result obtained on 18 people who applied the Anti-puffiness/energizing roll-on once. 9 DARK CIRCLE ERASER After 15 days, the appearance of dark circles is diminished. Tester’s evaluation. Average result obtained on 19 people who applied the Dark circle eraser once a day. 10 84 % of panellists noticed a substantive action on dark circles. Self-assessment of 19 people who applied the Dark circle eraser once a day. 11