Etere 20 20 years in broadcast

Agenda Welcome and breakfast Etere 20 – 20 years of broadcast for Etere Fabio Gattari Etere 2009 position Marco Taddei Etere 20 – new features Etere MTX Emanuele Porfiri Suggestions to sell better Etere 21 early preview

Etere 20 years on business

Etere 20 years Etere was born in 1990 as a new business of a company born in 1987. If we need to setup a date it’s 6th august. At that time Italy start the 1° law to coordinate the Broadcast the famous law 223/90 The 1° product was a scheduling system to prepare the log as requested by Italian law. Then arrive the 1° radio automation based on file sharing using IT. 1993 the 1° digital playback of commercial for a national station starts.

ETERE 1

Etere 12

Why Etere survive 20 years Typical Italian company no venture capital, no banks. Big ideas but small money, it grows slowly but in a very solid way, like coral. Employees are very stable, in Italy a job is for lifetime, this give experience and efficiency to the company. Single market it cannot close Broadcast No debits! Worldwide market.

Risks of Etere It’s small and it can be purchased by a big group but: Its business is too small to be visible. It’s difficult to integrate it’s product with others. Because its profitability, its expensive. One man band: Today the core competences are distributed among a lot of people Also products are developed by groups Market changing: As today this is not a risk since Etere is still anticipating the market.

What happens Marco Taddei Etere 2009 What happens Marco Taddei

Fabio Gattari Software Architect Etere 20 Fabio Gattari Software Architect

News on Etere 20 Tapeless workflow New Traffic Module: Etere Air sales Tapeless reception Audio loudness control MD5 signature New Traffic Module: Etere Air sales Audio over Etere 20.5

File based loudness control Etere 20 Released

Loudness control SDI SDI Ingest To test TESTED ITU 1770 leveling

Loudness control Tapeless SDI Ingest TESTED ITU 1770 leveling To test Tapeless reception

MD5 Checksum Etere 20 Released

MD5- Wiki In cryptography, MD5 (Message-Digest algorithm 5) is a widely used cryptographic hash function with a 128-bit hash value. Specified in RFC 1321, MD5 has been employed in a wide variety of security applications, and is also commonly used to check the integrity of files. An MD5 hash is typically expressed as a 32-digit hexadecimal number. MD5 was designed by Ron Rivest in 1991 to replace an earlier hash function, MD4

WHY MD5 The world is moving to tapeless or better file exchange. A lot of organization starts to have processes of content and quality check based on Files. But a file is sometimes shared with lack of security. With MD5 you can be sure that the file you are using now it’s the same you approve.

Typical workflow process

MD5 generate FILE MD5 generation Sql

MD5- control

MD5 control FILE MD5 generation Sql

Files with MD5 checksum

When not applicable After a transcoding or format conversion With some video server that do a wrap/rewrap ( k2)

Audio over conforming Etere 20 Released

Capabilities More formats on the same timeline Unlimited timeline Integrated with media manager and HSM via workflow. Any output format.

Video and audio timeline Audio over segments Video and audio timeline Audio recorder

Etere Air Sales Etere 20 Released

Air sales The software market for Air-sales is bigger thanking the same for Automation. Today it still exist the strange division, Traffic-Automation-Media Asset Management. The future is on the integration. Etere puts a lot of resources in it’s traditional business to be competitive. And we believe we are better, we start from a different view, a single integrated information service. MERP Media Enterprise Resources Planning.

Redesigned Supervisor Interface Create many price lists as requested, Associate those price lists to scheduling blocks, Define customer credit. Define and check agent and customer monthly budgets Check proposals, Proposals can be easily either approved o rejected. Check agent profit at any time All functions are sequentially ordered, allowing an intuitive management Check customer situation (paied invoices, expired payments, credit status) Print custom reports about proposals Set automatic checking parameters

Schedule grid preparation Etere Sales guide people on selling commercial advertising space It allows to elaborate the best proposals based on the most important programming variables such as time-slot, cluster-position, rate-cards, etc Each stage of the Proposal Management process includes on-demand reports

Air Sales

Etere 20.5 Etere 20.5 release date September is a major release. It covers some Unicode related problems mixing multiple Unicode languages. It’s required to support the federated search between multiple sites with different languages It’s required for a better web multilanguage support.

Suggestions to sell better Etere 20 released

Etere is advanced We are more advanced than any competitor. If you do a comparison we have more features. If you do a comparison we have a better workflow. If your customer ask a ‘traditional system’ you must teach him that is part of the past and he is loosing efficiency. You perform better if the system is designed for Etere.

New opportunities MTX Air Sales Tapeless With MTX you can compete in the midrange/low range of the market. You can be price completive with Dyang, Vsn and even Playbox. Air Sales This is a new very rich market to explore Pilat, Focus, Louise ..... Are the competitors Tapeless You need to explain to the customers why shared directories are a wrong approach. Digital receipt Tracking File based audio leveling MD5 Or wait they will understand by themselves (it will be late ?)

Traditional HSM Media Asset Management

The Future Etere 21 Work In progress

Etere 21 Etere Report builder New Automation engine Etere Matrox driver v2 ( advanced graphics) Etere Newsroom ..............................................

See you in 2011 Thank you