Methodology Survey of 402 randomly-selected Larkspur residents All respondents are likely to cast a ballot in the November 2017 election Interviews were conducted via landline, cell phones, and online Survey was conducted February 17-March 1, 2017 Margin of sampling error of ± 4.9% at the 95% confidence level Some percentages do not sum to 100% due to rounding Select comparisons to 2011 and 2013 surveys 2

Views of Larkspur

The overall job Larkspur City Government is doing A majority feels City government is doing an overall “excellent” or “good” job. The overall job Larkspur City Government is doing Excellent/ Good 56% Excellent Good Only fair Poor Don’t know/NA Only Fair/ Poor 25% Using a scale of excellent, good, only fair, or poor, please rate….

The overall job Larkspur City Government is doing These perceptions have stayed relatively consistent over the past several years. The overall job Larkspur City Government is doing Date of Survey Excellent/Good February-March 2017 56% July 2013 59% February 2013 62% July 2011 60% Using a scale of excellent, good, only fair, or poor, please rate each of the following….

Potholes and deteriorating roads are the top issues of concern in Larkspur. I'd like to read you some problems facing the City of Larkspur that other people have mentioned. Please tell me whether you think it is an extremely serious problem, a very serious problem, somewhat serious problem, or not too serious a problem in Larkspur. Ext./Very Ser. Prob. 69% 65% 50% 43% 41% 37% 32% Split Sample

Few worry much about the local economy or other financial issues. Ext./Very Ser. Prob. 30% 24% 22% 21% 16% 13% I'd like to read you some problems facing the City of Larkspur that other people have mentioned. Please tell me whether you think it is an extremely serious problem, a very serious problem, somewhat serious problem, or not too serious a problem in Larkspur. Split Sample

The condition of City streets Unsurprisingly, many hold negative impressions about the condition of City streets. The condition of City streets Excellent/Good 19% Excellent Good Only fair Poor Don't know/NA Only Fair/ Poor 79% Using a scale of excellent, good, only fair, or poor, please rate each of the following:

Furthermore, two-thirds believe the conditions of roads in Larkspur are only getting worse. Thinking about the condition of roads in Larkspur, would you say they are getting better, staying about the same, or getting worse? Total Better 11% Getting much better Getting somewhat better Staying about the same Getting somewhat worse Getting much worse Don't know/NA Total Worse 65%

Viability of a Potential Measure C Renewal Measure

Split Methodology Half of the respondents were asked about a potential ballot measure renewing Measure C at the ½ cent rate. The other half were asked about a potential Measure C renewal at the ¾ cent rate. As both measures were viable at similar levels, the responses were combined to allow for more detailed demographic analysis. 11

Conceptual Ballot Measure Language (Reviewed by City Attorney) Larkspur Essential City Services Measure. To maintain City services, including • Fire protection and 911 emergency/medical response; • Repairing aging and deteriorating neighborhood streets, roads, potholes; • Clearing brush to prevent fires/improve emergency vehicle access; Upgrading storm drains; and • Other services; Shall the City of Larkspur extend the voter-approved sales tax at the (SPLIT SAMPLE C ONLY: ¾ cent rate until ended by voters, providing $1.65 million annually) (SPLIT SAMPLE D ONLY: ½ cent rate until ended by voters, providing $1.1 million annually) with authority to incur debt to accelerate infrastructure projects, subject to citizens’ oversight/audits? If there were an election today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? Split Sample

Solid majorities expressed support for either renewal concept, both of which require a simple majority. ¾ cent ½ cent Definitely yes Probably yes Undecided, lean yes Undecided, lean no Probably no Definitely no Undecided Total Yes 73% Total Yes 68% Total No 25% Total No 28% If there were an election today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

Demographic/Geographic Summary Combining the results to allow for more detailed analysis reveals that majorities of all major demographic and geographic subgroups expressed support for a measure, including: Men and women; Democrats, Republicans and independents; White voters and voters of color; Those of all age groups; Homeowners and renters; and Those living in both the 94939 and 94904 zip codes. Support was particularly strong among renters, younger women; and Democratic women.

Priority Projects for a Potential Renewal

Road repairs and public safety are the top priorities. I am going to read you a list of ways in which the funds generated by this ballot measure could be spent in Larkspur. Please tell me how important you feel that benefit is to you personally: extremely important, very important, somewhat important, or not too important. Ext./ Very Impt. 85% 82% 81% 79% Split Sample

Many also prioritize addressing storm drains Ext./ Very Impt. 78% 77% 75% 72% 70% 67% I am going to read you a list of ways in which the funds generated by this ballot measure could be spent in Larkspur. Please tell me how important you feel that benefit is to you personally: extremely important, very important, somewhat important, or not too important. Split Sample

Improvements for bicyclists, sidewalks, and earthquake repairs are lower priorities. Ext./ Very Impt. 59% 47% 45% 43% 36% I am going to read you a list of ways in which the funds generated by this ballot measure could be spent in Larkspur. Please tell me how important you feel that benefit is to you personally: extremely important, very important, somewhat important, or not too important. Split Sample

Statements for and against a Renewal Measure Survey respondents were presented with a variety of statements supporting a potential Measure C renewal measure. Some of the most compelling were: That future repairs would be more expensive; That road repairs are needed to improve the worst streets in Marin County That road repairs would fix hazardous road conditions that currently putting motorists, buses, cyclists, and police and fire safety vehicles at risk; and That a renewal would give the City the flexibility to accelerate road repairs, enough to repave all City roads over the next 5 years. Survey respondents were also presented with a variety of statement opposing a potential measure, including That the funds have and will be wasted or spent on lower-priority projects; That residents can’t afford more taxes; That Measure C was promised to be a temporary measure and this tax would last forever; and That this tax would hurt local businesses.

Initial Ballot Language Initial Ballot Language Support stayed consistent above the majority-vote threshold after information. ¾ cent Position Initial Ballot Language After Information Total Yes 73% 66% Total No 25% 29% Undecided 2% 5% ½ cent Position Initial Ballot Language After Information Total Yes 68% 65% Total No 28% 30% Undecided 3% 5% Using a scale of excellent, good, only fair, or poor, please rate each of the following….

Three in five consistently indicated they would vote “yes” on the measures. Consistent Yes: Voters who consistently indicated they would vote “yes” on the measure. Consistent No: Voters who consistently indicated they would vote “no” on the measure. Swing: Voters who do not fall into any of the other categories – remaining consistently undecided or switching positions.

Respondents expressed receptiveness to receiving information through the City e-newsletter or the Marin IJ, among other vehicles. Total Pay Attn. 81% 77% 72% 69% 66% 61% 60% I am going to read a list of ways the City of Larkspur may provide information to local residents.  Please tell me whether you would definitely pay attention, maybe pay attention, or definitely not pay attention to information about the City if it were presented to you in that way.

Conclusions & Next Steps

Conclusions Those likely to participate in a November 2017 election generally feel good about life in Larkspur and its City government. However, the quality of local roads is a major concern. A ballot measure renewing Measure C is currently viable. Consistent with past best practices, FM3 Research recommends getting more input and feedback from the public as the City continues exploring its options, including a second short survey in June.

Next Steps As it is clear that the community wants significant progress made on improvements to our potholes, streets and roads, City staff will: Continue to gather more feedback and perspectives from civic leaders and members of the community who may not have had the opportunity to respond to this survey Develop scenarios for addressing these needs within an escalated five year period Assess the financing and revenue options needed to achieve these benchmarks Report back to Council in the coming months

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