Use of information sources during the purchase process in 2016

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Use of information sources during the purchase process in 2016 (everyone over 12 years) Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total 2016 n=9 557 , est. 4 462 000

”Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?”

Comparing / evaluating Purchase process / Cars (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 20 19 % Magazine websites 12 11 Blogs 2 3 4 Newspapers 16 Newspaper websites 7 Television 6 Radio 1

Comparing / evaluating Purchase process / Style and fashion (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 31 22 19 % Magazine websites 10 9 Blogs 7 6 Newspapers 11 Newspaper websites 3 Television 8 Radio 1

Comparing / evaluating Purchase process / Travelling (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 28 21 19 % Magazine websites 13 12 11 Blogs 9 7 Newspapers 17 14 Newspaper websites 6 Television 10 Radio 2 1

Comparing / evaluating Purchase process / Food and cooking (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 39 28 24 % Magazine websites 23 14 12 Blogs 15 9 8 Newspapers 19 17 Newspaper websites 11 7 6 Television 20 13 Radio 1

Comparing / evaluating Purchase process / Health and well-being (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 29 22 20 % Magazine websites 10 9 8 Blogs 6 5 Newspapers 14 11 12 Newspaper websites 4 Television 7 Radio 2 1

Comparing / evaluating Purchase process / Cosmetics and cosmetic brands (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 21 18 16 % Magazine websites 7 8 Blogs Newspapers 6 9 Newspaper websites 2 3 Television 5 Radio 1

Comparing / evaluating Purchase process / Furniture and decorating (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 33 23 20 % Magazine websites 10 9 Blogs 7 5 Newspapers 14 12 13 Newspaper websites 4 Television 11 6 Radio 1

Comparing / evaluating Purchase process / Building and renovating (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 30 22 19 % Magazine websites 11 9 Blogs 5 4 Newspapers 12 14 Newspaper websites Television 8 6 Radio 1

Comparing / evaluating Purchase process / Gardening (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 34 23 20 % Magazine websites 10 8 Blogs 5 4 Newspapers 12 Newspaper websites 3 Television 9 6 Radio 1

Comparing / evaluating Purchase process / Home entertainment and IT (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 24 21 19 % Magazine websites 14 Blogs 5 6 Newspapers 16 13 15 Newspaper websites 7 Television 11 8 Radio 1

Comparing / evaluating Purchase process / Saving and investing money (all) Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision? Ideas and tips Comparing / evaluating Purchase decision Print magazines 19 16 15 % Magazine websites 8 7 Blogs 3 Newspapers 14 13 12 Newspaper websites 5 Television 4 Radio 1

All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service www.ratecards.fi