SPAR Austria: Transforming into a True Omnichannel Retailer with SAP HANA® Company SPAR Österreichische Warenhandels-AG (SPAR Austria) Headquarters Salzburg, Austria Industry Retail Products and Services Groceries, sporting goods, and real estate Employees 76,905 Revenue €12.94 billion Web Site www.spar.at Partners Reply, Alpenite GmbH, and Imtech ICT Austria GmbH Business challenges Enable a superior customer experience and achieve growth in an omnichannel retail environment Increase employee loyalty by launching a bonus program for 65,000 employees and their families Simplify the IT landscape and lower total cost of ownership (TCO) Technical implementation Deployed SAP® CRM powered by SAP HANA® and integrated it with the SAP ERP Human Capital Management solution in just six weeks Migrated two SAP Business Warehouse applications with an overall database size of 34 Terabytes to the SAP HANA platform Started to prepare for the migration of the SAP ERP Financials solution and for the launch of the SAP Customer Activity Repository application Key benefits Successfully launched the employee bonus program Enabled faster, higher-quality daily reports Simplified the architecture of SAP Business Warehouse and IT operations, resulting in lower TCO 99.9% Participation in the bonus program Up to 15% Performance increase in report execution Up to 85% Faster daily load times >75% Reduction in database size “We are off to a very good start with SAP HANA. Our new loyalty program running on SAP CRM powered by SAP HANA is a great success. We are also very impressed with the tremendous performance improvements resulting from the migration of our large SAP Business Warehouse landscape to the SAP HANA platform.” Andreas Kranabitl, Managing Director, SPAR Business Services GmbH, SPAR Österreichische Warenhandels-AG 32809 (14/09) This content is approved by the customer and may not be altered under any circumstances.

SPAR Austria SAP HANA® Technical Implementation Key features deployed SAP® CRM powered by SAP HANA® SAP Business Warehouse (SAP BW) powered by SAP HANA Technical key performance indicators SAP CRM powered by SAP HANA Point-of-sale (POS) data posted in real time, allowing an employee’s updated bonus level to be immediately visible on the sales receipts SAP BW powered by SAP HANA Up to 15% higher report execution performance Up to 85% reduction in daily load times immediately following the migration Reduction in database size from 12 TB to 2.4 TB and from 21.9TB to 5.3TB for each instance of SAP BW respectively Simpler, more stable administration and data processing Partner involvement Infrastructure was set up and is hosted by Imtech ICT Austria Customizing and application integration by Reply and Alpenite Use of standard functionality for a fast deployment in six weeks Support for the technical migration of two production landscapes in six months from Imtech ICT Austria Future plans Migrate the SAP ERP Financials solution to SAP HANA Manage shelf availability, omnichannel inventory analysis, and customer segmentation in real time with the SAP Customer Activity Repository application SPAR Austria SAP HANA® platform architecture SAP CRM powered by SAP HANA Two instances of SAP BW powered by SAP HANA (national and international) 32809 (14/09) This content is approved by the customer and may not be altered under any circumstances.