http://www.aalasfoundation.org

What Does the AALAS Foundation Do? The AALAS Foundation, a nonprofit organization, relies on support from its donors to develop important public awareness campaigns and outreach materials that will allow it to: Bring awareness to the general public about the compassionate professionals working in the field of laboratory animal science Communicate the important role of animals in research Offer free resource materials to assist laboratory animal science professionals conducting outreach activities in their local communities

Free Resource Materials AALAS Foundation Free Resource Materials The AALAS Foundation offers a variety of posters and brochures which may be used as “giveaway” items at public outreach events. These items ship free, too! Order free outreach materials at: https://www.aalas.org/store/list

Free Resource Materials AALAS Foundation Free Resource Materials The AALAS Foundation distributed over 40,000 pieces of public outreach materials in 2015 to assist AALAS Branches and members in their local public outreach efforts.

Free Resource Materials AALAS Foundation Free Resource Materials The AALAS Foundation attends leading national educational conferences, such as the National Science Teachers Association and Future Farmers of America, to share our materials and messaging with teachers and students

Public Awareness Campaigns AALAS Foundation Public Awareness Campaigns In 2013, AALAS Foundation launched its “We Care” public relations campaign along with its “Share That You Care” social media campaign. Ads placed in USA Today – targeting five major cities Reached 338,989 subscribers Increased views to www.care.aalas.org website by 142%

Public Awareness Campaigns AALAS Foundation Public Awareness Campaigns The AALAS Foundation also launched its “Celebrate the Mouse” Program at the 2014 National Meeting Encouraging LAS professionals to speak to their family and friends about how mice (and other animals) have helped discover treatment options and cures for people and animals. Plans are in the works to develop the program as an outreach tool to bring awareness of how animals are making strides in biomedical research to survivors of catastrophic diseases

Public Awareness Campaigns AALAS Foundation Public Awareness Campaigns continued in 2015

“Caring for All” Website AALAS Foundation Launches “Caring for All” Website Serves as a valuable resource showcasing the compassionate professionals working in laboratory animal science. Growing collection of videos – highlighting various careers Wealth of information about the importance of biomedical research and the strict guidelines in place for working with animals in research www.care.aalas.org

AALAS Foundation Newly Re-Designed Kids4Research Website The AALAS Foundation recently launched its redesigned Kids4Research website – www.kids4research.org

Race against the clock to earn virtual disease awareness ribbons while testing your knowledge and skill about caring for animals in biomedical research! The AALAS Foundation is excited to announce the launch of our new App!!

2016 Re-Targeted Digital Ad AALAS Foundation 2016 Re-Targeted Digital Ad Campaign launched February 1st - targeting Millennials Re-Targeting technology delivers digital ads based on online behavior website visits, keyword searches, and geographic location Ex– Jane Doe conducts a Google search on the words “Animal Testing”, and/or visits PETA website, and she meets targeted geographic and demographic criteria Our digital ad will be delivered to her and displayed on her online screen. Digital ads contain link to www.care.aalas.org

2016 Re-Targeted Digital Ad AALAS Foundation 2016 Re-Targeted Digital Ad Sample of how ad appears on screen

2016 Re-Targeted Digital Ad AALAS Foundation 2016 Re-Targeted Digital Ad As of April 27, 2016: digital ads have been delivered to 1,985,648 individuals who meet the targeted criteria; The www.care.aalas.org website has received a total of 4,432 visits since the launch of the campaign. An increase of 217% compared to this same time frame in 2015 (1,400 visits) More digital ads will be going out during the remainder of the year.

Pfizer Branch AREA Program AALAS Foundation Pfizer Branch AREA Program Thanks to financial support from Pfizer, the AALAS Foundation is able to offer : $500 grants to assist eligible Branches who conduct AREA Programs at their annual meetings. Backpacks, journals and free outreach resources for students PowerPoint presentations and discussion points to help facilitate the program

“Express Your Inner Hero” National Meeting Fundraiser 2015 Contest National Meeting Fundraiser

2016 National Meeting Fundraiser AALAS Foundation “100 ALL STAR Race”

2016 National Meeting Fundraiser AALAS Foundation “100 ALL STAR Race” Paint/decorate a 6” wooden race car $25 entry fee Race Car cost - $12.99 + shipping Deadline to enter September 5, 2016 More information and Register to Enter online at: http://tinyurl.com/2016AFRaceCar Online “voting”/donating starts October 3rd

2016 National Meeting Fundraiser AALAS Foundation “100 ALL STAR Race” Four category winners - Branch, Individual, Company, Institution/Organization Entry obtaining most “votes”/donations on its behalf to benefit the AALAS Foundation will be declared category winner “Fan Favorite” & “Best of Show” Winners Fan Favorite – entry receiving most Facebook “likes on AF Facebook page; Do not have to attend National Meeting to participate!

How Can You Help? Volunteer at AALAS Foundation activities at National Meetings Volunteer to serve on AALAS Foundation Board and/or Committees Donate items to the annual Silent & Live Auctions Make a monetary donation (memorial/honorarium) by mail and/or online (All silent auction and monetary donations received by August 31 will be acknowledged in National Meeting final program) Like us on Facebook

Get Involved!!