Marketing & Sponsorship Scheme Beyond Summits Ltd

ASTA China Summit 2017 该图英文文本： Advisor: China National Tourism Administration Hosts: Guiyang Municipal Government Guizhou Tourism Development Committee American Society of Travel Agents (ASTA) Organizer: Guiyang Tourism Development Committee Contractor: Beyond Summits Ltd Exclusive Airline Strategic Partner: China Southern Airlines Advised by China National Tourism Administration (CNTA), co-hosted by Guiyang Municipal Government, Guizhou Tourism Development Committee and American Society of Travel Agents (ASTA), organized by Guiyang Tourism Development Committee, ASTA China Summit 2017 (ACS 2017) will be held from November 8th to November 12th , 2017 in Guiyang City, Guizhou Province, China. Following from the success of ASTA Global Convention (AGC) and ASTA Global Convention (ATE) while considering China’s and U.S.’s demand of cross-border tourism, ACS 2017 is the first-ever international tourism event tailored to China’s inbound tourism market. The summit aims to build a platform to boost tourism promotion, tourism innovation and tourism industry development. Through a series of fast and efficient marketing methods, such as brand promotion, product promotion, selected fam trips, business cooperation, interaction and penetration etc., the summit endeavors to raise the international recognition of the destination and create a more prosperous inbound tourism market in China. Meanwhile, it also attempts to facilitate Guizhou and tourism enterprises in Guizhou to expand their business. ACS 2017 consists of 3 parts – Fam trip, industry conference and travel trade fair. There will be fam trips arranged before and after the summit for international buyers to experience the destination themselves and get first-hand travel information. While the tourism industry conference will be tailored to China’s tourism market and be held with the themes of “Thorough communications with tour operators” “Latest industry information” and “Government rules and regulations” etc., in an effort to help the destinations and tourism enterprises expand their business. And hopefully, the conference will generate strong subsequent influence to drive the destination promotion, the inbound tourism development and the sales of regional interline tourism products. ASTA China Tourism Exchange (ACTE) is a travel trade fair for insiders of tourism industry to achieve solid business results efficiently. It provides the opportunity for international buyers to find and purchase China inbound tourism products. ACTE intends to bring together buyers and sellers by adopting pre-scheduled business appointments, on-site person-to-person appointments and social networking activities. ACTE will also establish effective conference communication systems so as to ensure fruitful dialogues between the two sides and guarantee the effectiveness of the fair as well as its post-event values.

About ACS & ACTE Bring success for clients: Focus on China’s inbound tourism and boost China’s outbound tourism ASTA - the world’s leading association of travel professionals and the largest association of travel agents in the US – will invite numerous international buyers to attend the summit; You will have the opportunity to experience the charms of Guizhou and participate in the 3-day B2B event. You can also reserve person-to-person appointments with sellers or buyers; You will have a in-depth discussion with many professionals on the topics about the development of China’s inbound tourism market, the marketing and sales of tourism products, ways to connect with North American tourism market, etc.; You will receive a one-stop education session, including trainings on inbound tourism products, incubation of regional interline products, product customization and product sales; Become a travel specialist of Guizhou, sell this amazing destination to your clients and expand your business; Stand out from the rest, expand yourself and your horizons, enrich your knowledge, and write your own story; Immerse yourself in the beauty & culture of Guiyang; Experience Guizhou in person and impress your clients with the unique beauty there; Network directly with Chinese travel suppliers & tourism organizations; Experience the China of Your Dreams. Reserve in advance to ensure fruitful results in the trade show Top international buyers 01 02 06 03 ACS & ACTE Release China Inbound Tourism Product Brochure Guizhou, Where the city’s original ecology is well preserved 05 04 We value all kinds of communication chances and will meet your business demand New perspectives to give you insights into China inbound tourism market

Official Sponsorship Packages ACS is advised by China National Tourism Administration (CNTA), co-hosted by Guiyang Municipal Government, Guizhou Tourism Development Committee and American Society of Travel Agents (ASTA), and organized by Guiyang Tourism Development Committee. It is the ideal platform for you to develop partnerships and promote your brand in a new market; you will have the chance to meet with professional buyers, test your products and its values in the market, and network with international experts of the industry. By seizing the sponsoring & advertising opportunity, you are able to establish a closer relationship with ACS and consequently stand out from the crowds. Please refer to sponsorship brochure for details. We look forward to cooperate with you! Promote the destination and its tourism products ACS Destination Partner Sponsorship type: Exclusive Identity: The host Sponsorship amount: Contact the business rep. for details The logo of the sponsor will be exposed on all the publicity materials of ACS and the destination will enjoy the most exposure before and during the summit (inside and outside the venue) via online and offline channels A customized promotional event will be held in the U.S. whose time and venue is to be decided by the sponsor The booths and entrance tickets for ASTA Global Convention 10-20 top tour operators and travel agencies from the U.S. will have fam trips in the destination before attending ACS 2017 Invite high-end consumer media (around 5 media) and high-end travel media (around 5 media) to constitute the press group Arrange fam trips during ACS 2017 ACS Official Airline Partner Demonstrate your airline company Sponsorship type: Exclusive Identity: Exclusive airline strategic partner Sponsorship package: Contact the business rep. for details Be the exclusive airline strategic partner of ACS 2017 The designated carrier for all the international buyers invited by ACS 2017 and the recommended airline for all the attendees Brand and logo will be exposed prominently on all the ACS 2017 publicity materials (inside or outside the venue) 5-minute speech in the General Session A special promotional event during ACS 2017 A complimentary special over-sized booth during ACS 2017 ACS Official Hotel Partner Demonstrate your hotel Sponsorship type: Non-exclusive Identity: Official hotel partner Sponsorship package: Contact the business rep. for details Brand and logo will be exposed prominently on all the ACS 2017 publicity materials The designated hotel for all the international buyers invited by ACS 2017 and the recommended hotel for all the attendees A complimentary standard booth during ACS 2017

Summit Sponsorship ACS 2017 aims to be one of the largest tourism summit in the world and will bring together tourism professionals from China and the U.S. Be a sponsor and leverage the global influence of ACS 2017! Person-to-person Business Appointment ACTE Booth Rental Sponsorship Sponsorship type: Non-exclusive Sponsorship amount:¥21000 per standard booth For any discounts and promotions, first come, first served. Please contact the business representative for details. Each standard booth package includes: 2 delegate passes Booth set up/ remove, a desk, a chair, a dust basket, an ID signage Access to the ACTE and Roundtable Session Company name listed on the official website of ACS 2017 Company name listed on the print brochure of ACS 2017 Free delivery of gifts and special print brochures for ACS attendees Other benefits and marketing opportunity Value of the Package $115,000 ACS Diamond-level Sponsorship Sponsorship type: Exclusive Sponsorship amount: ¥ 588,000 For any discounts and promotions, first come, first served. Please contact the business representative for details. 10 passes for ACS 2017 5-minute speech in General Session and 20 VIP seats A complimentary standard booth in the optimal area or by the aisle Brand exposure on all the publicity prints and emails Banner ad of 6 months on ASTA official website Brand exposure on ACS 2017 official website Brand exposure on the print signage X banner set up in the crowded area 2 email blasts to all the attendees before and/or after the Summit on behalf of the sponsor Exclusive interview of the sponsor in ACS brochure Access to Education Session Full-page ad on the ACS brochure Gift placement in the gift bag for attendees Ask questions in the questionnaire before and after the Summit Value of the Package $95,000 ACS Platinum-level Sponsorship Sponsorship type: Exclusive Sponsorship amount: ¥ 462,000 For any discounts and promotions, first come, first served. Please contact the business representative for details. 10 passes for ACS 2017 5-minute speech in General Session and 15 VIP seats ACTE booth upgraded to optimal area or by the aisle Brand exposure on all the publicity prints and emails Banner ad of 3 months on ASTA official website Brand exposure on ACS 2017 official website Brand exposure on the print signage 1 email blast to all the attendees before or after the Summit on behalf of the sponsor Full-page ad on the ACS brochure Gift placement in the gift bag for attendees

Networking Sponsorship ACS 2017 aims to be one of the largest tourism summits in the world and will bring together tourism professionals from China and the U.S. Promote your brand by hosting networking activities. Welcome Reception Sponsorship Sponsorship type: Exclusive Sponsorship amount: ¥ 672,000 For any discounts and promotions, first come, first served. Please contact the business representative for details. Warmly welcome all the attendees by hosting the welcome reception. This is one of the few best sponsoring opportunities, and will allow the sponsor to deliver a 3-minute speech in front of the attendees. The sponsor’s logo will be exposed on the conspicuous position of the reception signage. Raise the Awareness of the Brand Coffee Break Sponsorship Sponsorship type: Exclusive Sponsorship amount: ¥ 42,000 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsor can promote their brand by sponsoring the coffee/tea break session for all the attendees. The sponsor’s logo will be exposed on the conspicuous position of the coffee break signage. Raise the Awareness of the Brand Lunch or Supper Sponsorship Sponsorship type: Non-exclusive Sponsorship amount: Resource exchange For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsor can promote their brand, logo and products by sponsoring the lunch/supper session for all the attendees. The sponsor’s logo will be exposed on the conspicuous position of the lunch signage. Raise the Awareness of the Brand Cocktail Reception Sponsorship Sponsorship type: Exclusive Sponsorship amount: Resource exchange For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsor can promote their brand to all the attendees by sponsoring an ACS reception or cocktail party exclusively. The sponsor’s logo will be exposed on the conspicuous position of the cocktail reception signage. Raise the Awareness of the Brand

Brand Promotion Sponsorship ACS 2017 aims to be one of the largest tourism summits in the world and will bring together tourism professionals from China and the U.S. Establish good relationship and cooperation to promote tourism products Brand Promotion General Session Sponsorship of Opening Ceremony Sponsorship type: Exclusive Sponsorship amount: ¥ 151,200 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsor will have the exposure opportunity in front of all the attendees, delivering a speech about the outlook of tourism industry. Sponsorship benefits include an 8-minute speech, the intro of the spokesman, 10 VIP seats for the sponsor’s representatives and/or its key clients. The sponsor’s logo will be exposed on all the publicity prints, emails and signage. Brand Promotion General Session Sponsorship of Closing Ceremony Sponsorship type: Exclusive Sponsorship amount: ¥ 151,200 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsor will have the exposure opportunity in front of all the attendees, delivering a speech about the outlook of tourism industry. Sponsorship benefits include an 8-minute speech, the intro of the spokesman, 10 VIP seats for the sponsor’s representatives and/or its key clients. The sponsor’s logo will be exposed on all the publicity prints, emails and signage. Brand Promotion Exclusive Promotional Event Sponsorship Sponsorship type: 12 promotional events in total Sponsorship amount: ¥ 350,000 Event duration: 30 minutes’ meal + 45 minutes’ promotion For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsors can promote themselves to North American travel agencies during ACS 2017, which will help them to expand their business in North America. It’s a perfect chance to build brand image and market tourism products to the target audience without the trouble of holding overseas promotional events. Beyond Summits Ltd will provide one-stop services, including but not limited to the promotional scheme, design, speech drafting, guests inviting, press release at home and broad, final report preparation, etc.

On-site Brand Promotion On-site Sponsorship VIP lounge Sponsorship type: Exclusive Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. Be the exclusive sponsor of VIP lounge to enhance your visibility among the top players of the industry. ACS 2017 Badge Sponsorship type: Exclusive Sponsorship amount: ¥ 33,600 For any discounts and promotions, first come, first served. Please contact the business representative for details. One of the sponsorship opportunities with the maximum exposure. Each attendee will receive a badge and wear it during the Summit. The sponsor’s logo will be printed on the badges and can be seen at first sight. Mobile Charging Station Sponsorship type: Exclusive Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. Be the exclusive sponsor of mobile charging stations to expose your logo on the conspicuous positions of the stations. Lucky Draw Prize Sponsorship type: Non-exclusive Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. You can provide prizes/gifts for the on-site lucky draw activity. Onsite Brand Promotion Sponsorship type: Non-exclusive Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. You can set up on-site brand signage and all the fees shall be paid by sponsors.

On-site Brand Promotion On-site Sponsorship Sign-in Area Sponsorship type: Non-exclusive Sponsorship amount: ¥ 50,400 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sign-in area is an area with a high flow of people, and the sponsor will get the maximum exposure by printing its logo on the signage in this area. All the attendees coming to sign in will easily see it on the signage. Sponsorship type: Exclusive Sponsorship amount: ¥ 33,600 For any discounts and promotions, first come, first served. Please contact the business representative for details. One of the sponsorships that can get the most exposure. The sponsor’s logo or ad will be printed on one side of the bags. The sponsor shall be responsible for the bag design and bear all the production costs. These bags need to be delivered to the host hotel before the Summit. Bag of the Meeting Packet Sponsorship type: Non-exclusive Sponsorship amount: ¥ 10,080 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsors can put gifts in the bags distributed to attendees. The sponsors shall be responsible for the gift design and bear all the production/purchase costs. These gifts need to be delivered to the host hotel before the Summit. Premium in the Meeting Packet Sponsorship type: Exclusive Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. The sponsor’s logo will be exposed on the conspicuous position of the main rostrums (including General Session and other sessions), with the title of “ACS Partner”. The logo will also be presented on the ACS official website. Main Rostrum Microphone Sponsorship type: Exclusive Sponsorship amount Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. The sponsor’s logo will be exposed on the conspicuous position of all the handheld wireless microphones used during the Summit (Including microphones used by guest speakers and interviewed guests )

Prints during the Summit ASTA’s print brochures will be put into the meeting packets distributed to all the attendees. The content includes relevant support information of all the main activities of the Summit. Many attendees may keep the brochures even after the close of the Summit, so that they can review the Summit topics, agenda, supplier information and other valuable content. The print brochures Sponsorship amount: ¥ 84,000 For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsorship benefits: the company’s logo will be printed on the cover of the brochure; full page ad on the inside front cover. ACS 2017 Brochure Sponsorship Back cover ad ¥ 50,400 Full page full color on the back cover Inside front cover ad Full page full color on the inside front cover ¥ 42,000 Inside back cover ad ¥ 42,000 Full page full color on the inside back cover R.O.P., half page ¥ 16,800 Half page full color on the inside page R.O.P., full page ¥ 33,600 Full page full color on the inside page The sponsor’s logo appears in the exhibitor list ¥ 4,200 The brochure will include an exhibitor list and sponsor’s logo will be printed next to the exhibitors’ names. Inbound Tourism Product Booklet Sponsorship amount: Contact the business rep. for negotiation For any discounts and promotions, first come, first served. Please contact the business representative for details. Sponsors can insert their product leaflets into the ACS booklets distributed to all the attendees. Product Booklet