Microsoft Envision 5/28/2018 6:36 PM thr2206 Digital Transformation of Cookies business using Microsoft Technologies Thiru Venkatachalam Microsoft Practice Leader, IBM Canada © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Weston Foods ABC Bakers, a division of Interbake Foods, is one of the two licensed bakers by Girl Scouts of the USA to provide Girl Scout Cookies for the annual Girl Scout Cookie Program.  As the original licensed Girl Scout Cookie baker, ABC Bakers is proud to provide customer-focused responsive service, innovative products, and more effective training and digital tools to support our Girl Scout Councils. ABC Bakers has been baking Girl Scout Cookies for over 80 years!

Weston Foods (Mega Drop) Microsoft Envision 5/28/2018 6:36 PM Weston Foods (Mega Drop) This past cookie season we produced over 75 million packages of Girl Scout Cookies © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Business Problem How to differentiate when the product is the same as the competitor?

Business Solution Differentiate using digital experience Microsoft Envision 5/28/2018 6:36 PM Business Solution Differentiate using digital experience Enable girls with sales Enable councils and volunteers to conduct normal operations Dashboard on performance © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IBM Digital Transformation Approach Establish success factors and risks Success Factors Girls are focused on sales and other key activities Vendor is able to plan operations in advance and make product available on time Operational cost optimization Risks Social visibility Business process conceptual changes & change management Fixed Schedule Large scale infrastructure changes

IBM Digital Transformation Approach IBM Design Thinking Framework Step 1: Preparation & Stakeholder Mapping Prepare and plan for workshop by conducting Stakeholder Mapping and workshop planning session with project sponsors. This will ensure we are aligned on workshop participants needed to drive value and alignment towards future direction. We will also confirm the key user profiles to focus on in the IBM Design Thinking workshop. We will then work together to schedule the IBM Design Thinking workshop. Step 2: IBM Design Thinking Workshop Prepare workshop materials Conduct IBM Design Thinking workshop Analyze findings Deliverable: Post-workshop summary includes transcription of empathy maps, big ideas and to-be scenarios. Summarize next steps. Step 3: Integrate IBM Design Thinking methods into your strategy and design projects

IBM Digital Transformation Approach Microsoft Envision 5/28/2018 6:36 PM IBM Digital Transformation Approach © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Digital Assets – New Experience ABCBakers.com Content Management SmartCookies.com Order and Operations management system SmartCookies Mobile iOS and Android mobile application for girl sales Smart Cookies Cupboard iOS and Android native app for inventory management SmartCookiesDirectShip Online store

New Experience Microsoft Envision 5/28/2018 6:36 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Transformation Journey Continues… Microsoft Envision 5/28/2018 6:36 PM Transformation Journey Continues… Predictive Analytics Recognition Experience © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.