Vanessa Mason, ZeroDivide March 5, 2015 Text2Change: How to Leverage Text Messaging for Communication 2015 Nonprofit Technology Conference Vanessa Mason, ZeroDivide March 5, 2015

@ZeroDivideorg #mobile4impact @vanessamason Two SMS programs developed by ZeroDivide in partnership with the Institute for eHealth Equity that focused on heart health promotion in African American women in faith-based communities. @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Recruitment Recruitment relied primarily on health ministers, congregants who served in volunteer roles within their churches to take care of everyone’s health. @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Content development Community Input Evidence SMS Design approaches with messaging - literature research - Health minister vetting and insight and close co-design with community partner @ZeroDivideorg #mobile4impact @vanessamason

By the numbers 46% Users who tried new ways of preparing vegetables (ie. grilling, steaming) 87% Users who would continue using Mobilize-4-Fitness if were available @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Other outcomes Noteworthy successes Gaining knowledge about eating healthier Sharing health information Noteworthy challenges Lack of time Inconsistent participation among members @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Stress Less About Sex @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Program objectives Increase knowledge and awareness of sexual and reproductive health resources and services Offer sexual and reproductive health resources and services in the Tenderloin that are youth-friendly and culturally competent. @ZeroDivideorg #mobile4impact @vanessamason

@ZeroDivideorg #mobile4impact @vanessamason Youth objectives “I was 15 years old and my grandma told me, I would be pregnant at 15. Like randomly, like I was messing around with anything that moves. My Mom and sister were 15 and pregnant and she thought I was going to follow down their footsteps. Like, don’t put that in a child’s head, it will get to them.” I already knew what my sexuality was before I learned about sexuality, when I came out, I felt like a lot of people didn’t understand it so they were mean…. I feel like when people are confused, they don’t have a good understanding of it, they just want to judge it. A lot of the questions I have are why people judge before they understand? … I was like, ‘Babe, I’m scared’ and he was like, ‘don’t be scared’… And the lady was all nice and stuff and she gave me the paper to fill out and I was like, ‘what’s all the paper work for!?’ and she said, ‘just so that if you come back, we have you in the system if you want to continue with us’ and I’m like, okay. I was scared! But since my boyfriend was out there, I was fine. As long as I have someone with me, I’m fine… As long as you explain the situation. @ZeroDivideorg #mobile4impact @vanessamason

Youth-generated social media @ZeroDivideorg #mobile4impact @vanessamason

THANK YOU! Vanessa Mason vanessa@zerodivide.org @vanessamason www.zerodivide.org