KPIs or Measures of Success

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Presentation transcript:

KPIs or Measures of Success Social Media: 2013 Goals and Objectives Mission: Promote Equinix messages and stories to internal and external audiences around the world Goals and Objectives KPIs or Measures of Success Status OBJECTIVE: Elevate awareness and boost perception of Equinix. SOCIAL MEDIA GOALS: Grow online presence for Equinix Increase number of Interconnections total views by 200% Maintain #1 share of voice vs. competitors Increase fans on Facebook by 200% Increase followers on Twitter by 100% Improve engagement with key online audiences Increase Twitter retweets by 100% Increase Facebook shares/likes by 100% Increase trackbacks to Interconnections by 100%      Beginning of 2013: 2,235/month GOAL: 7,500/month - Beginning of 2013: #1 GOAL: #1 Beginning of 2013: 1,482/total GOAL: 5,000/total - Beginning of 2013: 3,943/total GOAL: 8,000/total - Beginning of 2013: 20/week GOAL: 40/week Beginning of 2013: 56/week GOAL: 110/week Beginning of 2013: 791/month GOAL: 1500/week

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