SOUTHEAST Region Regional Composite REGIONAL DATA REPORT JAN – JUN 2017 vs. 2016 SOUTHEAST Region Regional Composite

Methodology Categories: Timeframe: YTD Q2 (January – June) 2017 Avocados Total produce: Includes avocados Timeframe: YTD Q2 (January – June) 2017 Average Selling Price (ASP) is not Advertised Retail Price Average selling price = Dollars/Volume (Units) = Average price per unit Retail data provided by IRI / FreshLook Marketing HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews

Southeast Region: Highlights - YTD Q2 Overview based on the following geography: The Southeast region captures the markets of Atlanta, Jacksonville, Miami, Orlando, South Carolina and Tampa, plus additional cities not included in those markets 2017 vs. 2016, avocado dollars grew +24% in Southeast and outpaced Total U.S. (+19%) by +5 points Category dollars outpaced total produce (+1%) by +23 points Volume declined -3%, -4 points behind Total U.S. Category average selling price (ASP) increased +27% to $1.25/unit Small Hass (4046) and Bagged avocados drove dollar growth, adding a combined +$26MM to the category Large Hass (4225) avocados saw a steep volume decline (-26%) and contributed to lower volume sales in SE Lower dollars and units per store per week in Southeast presents opportunity for growth Southeast averaged $363 and 291 units per store per week through Q2 2017 Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing

Southeast: YTD Q2 - Avocados vs. Total Produce Avocados Outpaced Total Produce in Retail Dollar Sales Growth Rate 2017 vs. 2016, avocado dollars grew +24%, +23 points ahead of total produce (+1%) Southeast held a 15% share of total produce dollars and a 12% share of avocado dollars Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing

Southeast: YTD Q2 Avocado Retail Overview Southeast Avocado Dollars Grew Double-Digits for Two Consecutive Periods 2017 vs. 2016, category dollars grew +24%, while units declined -3% Southeast avocado dollars grew double-digits in all time periods 2017 vs. 2016, category average selling price (ASP) increased +27% to $1.25/unit Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing

Southeast vs. Total U.S. - YTD Q2 PLU Comparisons Southeast Outpaced Total U.S. in Dollar Sales Growth Rate Avocado dollar sales in SE increased +24%, +5 points ahead of Total U.S. (+19%) Volume declined -3%, -4 points behind Total U.S. Small Hass (4046) and bagged avocados drove dollar growth, adding a combined +$26MM to the category Large Hass (4225) avocados saw a steep volume decline (-26%) and contributed to lower volume sales in SE SE avocado ASP of $1.25/unit was+14% higher than the national average Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing

Southeast: YTD Q2 Category Per Store Per Week Averages Lower Dollars and Units Per Store Per Week in Southeast Presents Opportunity for Growth Southeast had the third lowest dollar velocity Southeast averaged $363 per store per week through Q2 2017 Southeast volume velocity was below the national average and declined -5% Southeast averaged 291 units per store per week through Q2 2017 Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing

Southeast: 2015-Q1 through 2017-Q2 Units vs. ASP Prepared by: Fusion Marketing Data Source: IRI / FreshLook Marketing Retail Units The peak quarter was 2016-Q2 at 61MM units when ASP was $0.95/unit The lowest quarter was 2015-Q4 at 38MM units when ASP was at $1.12/unit ASP Lowest ASP to date occurred during 2016-Q2 at $0.95/unit Highest ASP to date occurred during 2017-Q2 at $1.34/unit