AMUL TASTE OF INDIA

INTRODUCTION AMUL : ANAND MILK UNION LIMITED. Anand Milk Union Limited is a milk product company based at Anand in Gujarat. Amul is the largest producer of milk products and milk in India. It was established in 1946. Product range of AMUL comprises of Cheese, Chocolate, Ghee, Flavoured milk, Milk powder, Shrikhand, Ice cream, Butter, Dahi and more such dairy products.

TYPE: co-operative INDUSTRY: Dairy/FMCG FOUNDED: 1946 HEADQUATERS: Anand REVENUE:US $3.4billion (14-15) NO.of employees:750 employees Farmers are 2.6million Tag line :THE TASTE OF INDIA

WHY AMUL IS SUCCESSFUL ?? Amul is co-operative unit, so it collects milk from farmer and process it and sell it to the parts of Gujarat this way Amul was started. People living in urban areas have found that some dairy mixes water or chemicals.so its quality is doubtable. But, the AMUL is giving the milk of farmer hence its pure and also its prices are same as other milk of diary.

AMUL PRODUCTS Cheese Chocolate Ghee Flavoured milk Milk powder Shrikhand, Ice cream, Butter, Dahi

AMUL SHOPs AMUL is co-operative unit hence its prices should not be high which cannot afford by a common people. To give more profit to farmers and good products to consumers at cheaper rate the have established AMUL SHOPS. People will get goods/products at cheaper rate if no wholesaler are involved. Also, all amul products will not be available at every place so AMUL SHOPS will have all the products of amul It will again create any great opportunity of employment at amul shops as seller.

ADVERTISEMENT AMUL does not believe to pay high charges to celebrities to promote there products. AMUL is co operative unit so it will not spend high amount for promotion because it will affect the expense and hence price may get affection , which they cannot able to afford. So looking at this they have to make people focus on there products to promote there products. They have used current affairs as a subject to have a focus of the people and also TV advertisement are also helpful to them. This creates a curiousity among people that what will be the next advertise.

HOARDING OF ADVERTISE

During OH MY GOD! Movie they have this hoardings In that movie a story revolves around the god stories so from there they have used BREAD K UPARWALA They have shown bike in that hoarding which was used by akshay kumar as a Krishna bhagwan.

During election they have used this advertisement hoarding.. ALSO they have used KBC style to promote there products.

When mr. pranab mukherji becomed finance minister they have used it (2011). As budget they have shown amul suitcase bag.

At the time of AMAR AKBAAR ANTHONY they have used AMUL at the place of AMAR They have used movie and promoted there product.

During ROWDY RATHORE they have the famous dialogue DON’T ANGRY ME So they have used DON’T HUNGRY ME so this was a good example of advertisement.

This was the latest amul advertise during APJ Abdul Kalam’s death. They have shown that he was a great scientist. By this they have shown amul advertising girl and promoted there products.

DONE BY :- Abhishek Bagdai 11th THANK YOU DONE BY :- Abhishek Bagdai 11th