Our “Universe” Findings:

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Presentation transcript:

Our “Universe” Findings: A Definitive Correlation Between TV Spend & Website Traffic 15 of the 20 Automotive Manufacturers (75%) Analyzed Exhibited a Direct Correlation Between TV Spend & Website Traffic 5 Brands Lack of correlation between TV Spend & Monthly Unique Visitors 15 Brands 11 Brands Were In Both TV Spend & Monthly Unique Visitors 4 Brands Were In Both TV Spend & Monthly Unique Visitors Source: Nielsen Ad Intel. Total TV includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, syndication TV, cable TV; comScore, mediametrix multiplatform, unique visitors Total Audience (P2+). Monthly TV Spend & monthly unique visitors based on Aug ‘14-Jul ’16 calendar months.

Our “Universe” Findings: TV Spend Impact On Automotive Manufacturers With A Definitive Correlation Shifts in automotive brands’ TV spending aid in accelerating, or decelerating, their website traffic 15 Automotive Manufacturers: TV Spend vs. Unique Visitors “Year Over Year” Comparison (Aug ’14 - Jul ‘15 vs Aug ’15 - Jul ‘16) TV Spend Up / Uniques Up TV Spend Down / Uniques Down 11 Advertisers On average: +16% more TV Spend +37% more Unique Visitors 4 Advertisers On average: -10% less TV Spend -12% less Unique Visitors Source: Nielsen Ad Intel. Total TV includes cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, syndication TV, cable TV; comScore, mediametrix multiplatform, unique visitors Total Audience (P2+). Monthly TV Spend & monthly unique visitors based on Aug ‘14-Jul ’16 calendar months.