helping to develop corporate aims and objectives

Objectives Strategy/Plan What’s the right order? Mission statement Corporate Aims What are the most common/most important business objectives?

The Mission, the aims and the objectives of firms What a firm wants to do; to whom and why! Sometimes how… Clear, distinct and internal Values-led; qualitative LT/MT focused Mission statement Becomes Corporate Strategy and strategic plans formed fed by the Aims, Objs. Qualitative and Quantitative content Why have aims & objectives? Survival Profit Growth/ sale max Cost efficiency Market share Employee welfare Customer satisfaction Meeting needs of stakeholders Corporate Aims Objectives Strategy/Plan Delivery=Do it! Key Performance Indicators (KPIs) Dept’l objectives Problems that arise Can you include everyone? Idealistic Not Clear message No guarantee of success Stakeholders (each SH can have diff aims/objec to other SHs!! Internal – owners, shareholders, employees, mgrs Customers, competitors, suppliers, central/local gov’t, bankers, pressure groups, trade associations, and local community

Stakeholder analysis – who wants what, when, for whom and why…. Internal Obj/Aims External Objs/Aims e.g pupils parents

Activities Conduct stakeholder analysis for SHS, separate out into internal and external stakeholders and what their aims/objectives/motivations might be. Review SHS’s own corporate aims and objectives by looking at the website Brainstorm in groups of two or three and develop, design and present SHS’s NEW corporate strategy with a: Mission Statement Aims Objectives Strategic Plan (what/how they can make the above happen) Internal Obj/Aims External Objs/Aims e.g pupils parents

SHS corporate strategy 2017 Mission statement Corporate Aims Objectives Strategy/Plan

Activities How this will work for you: Brainstorm your ideas together Collate them and agree the wording Be confident to disagree…..this is part of the process Pull it together: Start to develop a presentation…..logos, branding, image. Once you have agreed your slides present back to the class Compare and contrast

What business objectives?! Read the Snapchat case study on page 165 Then watch this BBC News Then read these $3billion? No thank you Bigger than…..? Copycat, copycat you don’t know what you’re looking at…. Now, try and think Snapchat and business objectives. Can you draw up your own set of MO/CA/Obj & Strategy for this company? Mindmap this out on the handout

Snapchat corporate strategy 2017+ Mission statement Corporate Aims Objectives Strategy/Plan

Stakeholder analysis – who wants what, when, for whom and why…. Internal Obj/Aims External Objs/Aims

Changing business objectives – Facebook When companies grow their objectives and expectations change  from MIT college room to $multi-billion global company ($408.50b!) and 1.5b users Growth is often associated with three specific strategies: Vertical integration Control supplies Guarantee access to market Horizontal integration Greater market share Economics of scale Different segment of market opens up Conglomerate integration Entirely different market(s) Cars….

Facebook, organisational growth and changes of strategy Working in teams of two or three you need to research, consolidate and present a case study of Facebook’s growth since inception Focus on the following areas: Mergers/ alliances/ take-overs since inception using horizontal, vertical and/or conglomerate Business growth in users/market value/business operations (where in the world) over time Problems with Facebook growth – concerns, fears, anxieties The future of Facebook – make some future assumptions about what Facebook 2020 might look like You will need at least 10 credible sources listed in a joint bibliography To be presented back Tuesday 25th April. Start here  https://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics Here  https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ And here  https://techcrunch.com/2017/02/01/facebook-q4-2016-earnings/

Changing business objectives and business growth – extended case study Making money from social media is fraught with difficulties Consider Facebook – it needs to make money from Instagram and Whatsapp if the business is to succeed. Research and produce another document using the title: How does/will Instagram and Whatsapp will make money for facebook Look at the whole list of acquisitions by Facebook – are you impressed? Does the company it bought look like a money-making business? Choose three companies you DON’T KNOW then research them: This is what [my company] does This is how [my company] could make revenue for Facebook Review this approach to how Google makes its revenue How does Google make it’s money? How will Google continue to make it’s money? Can Instagram and Whatsapp just do what Google will do? Explain your reasoning. No more than two sides (like the FB handout we saw) so we can share the work around easily

Where to take it next? Using one of these links decide on one company to investigate https://en.wikipedia.org/wiki/List_of_largest_companies_by_revenue http://www.telegraph.co.uk/business/2016/07/20/revealed-the-biggest-companies-in-the-world-in-2016/ http://uk.businessinsider.com/brand-finance-10-most-valuable-brands-in-the-world-2017-3/#10-icbc-1 Apply the same approach as before Look at growth – V/ H or Con integration How, where, what, when who does [this company] make money? No more than two sides of information

Corporate Strategy – making good/ bad decisions Read the Tesco case study from the textbook (A3 sheet) Now read the second Tesco case study and answer the questions at the end Now read this  Tesco store closures and then this FT report Using the information/evidence to plan out answers to the following discussion topics on the back of your A3 sheet Assess why Tesco decided to choose USA over China? Was this a wise move? What was the mission Tesco wanted to achieve with Fresh and Easy? What stopped the strategy, mission, aims and objectives from being fulfilled? Is anyone to blame? Should Terry Leahy be blamed? On reflection what did they do well? What did they not do well? 2015 – what are they doing now?