Business Model Canvas XYZ Company Date Iteration #1 Key Partners Who are our key partners? Who are our key suppliers? Which key resources do we need from partners? Which key activities do our partners perform? Alliances / Partnerships / Buyer-Seller Alliances / Joint-Ventures Optimization and economy of scale / Reduction of risk & uncertainty / Acquisition of resources and activities Key Activities What key activities do our value propositions, channels, customer relationships, revenue streams require? Logistics / Operations / Marketing / Sales / Service Production / Problem solving / Network Value Proposition What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? Which needs are we satisfying? What bundles of products and services are we offering to each customer segment? Newness / Performance / Customization / JTBD / Design / Brand / Status / Price / Cost Reduction / Risk Reduction / Accessibility / Convenience / Usability Gain creators + pain relievers Customer Relationship What type of relationship does each customer segment expect from us? Personal assistance / Self-service / Automated / Communities / Co-creation Customer Segments For whom are we creating value? Who are our most important customers? Mass / Niche / Segmented / Diversified (Unbundled) / Multi-sided markets Key Resources What key resources does our value propositions, channels, customer relationships require, revenue streams require? Physical / Human / Intellectual (e.g. brand) / Financial Channels How do we communicate the value? How do we deliver the value? Cost Structure What are the most important costs in our business model? Which key resources are most expensive? Which key activities are most expensive? Cost driven (lean) / Value driven (luxury) / mixed / Fixed costs / Variable costs / Economies of scale / Economies of scope Revenue Streams For what value are our customers really willing to pay and how much? How would they prefer to pay? Asset sale (Ownership rights) / Usage service fee / Subscription fees / Lending, Renting, Leasing / Licensing / Brokerage fees / Advertising