Persuasion Vocabulary

What the heck is persuasion? Trying to convince someone to think or act a certain way.

Repetition the act of repeating; repeated action, performance, production, or presentation.

Peer Pressure social pressure by members of one's peer group to take a certain action, adopt certain values, or otherwise conform in order to be accepted.

Transfer TRANSFER: The use of symbols, quotes or images to create a feeling in the audience that is then (hopefully) transferred to the product. EXAMPLE: An image of an American flag might be used in an advertisement for insurance – designed to make the audience feel patriotic, secure and safe – and then those feelings get associated with the product.

Loaded Words "Loaded" words are words that are likely to incite a conflict because they are hurtful and usually cause a negative or defensive reaction. "Sticks and stone may break my bones, but words will never hurt me." peace, war, patriotism, freedom, rebellion, slavery, justice, unity, abolish, failed, duty, hope, basically any word that has any deep emotion in it.

Stereotype Generalizations about people that are based on limited, sometimes inaccurate, information (from such sources as television, cartoons or comic books, minimal contact with one or more members of the group, second-hand information) Stereotypes can be either positive or negative, but they are all unfair and misleading. All men are strong, all women like to shop

Cause-Effect Cause – thing, person, condition, or event responsible for an action or a result Effect – result

Snob Appeal qualities intended to appeal to a sense of snobbery in people and make them want to be part of or have something an example of snob appeal would probably be a wealthy man driving a new Alexis or Chrysler or a happy girl getting a new ipad touch.

Emotional Appeal where it appeals to your emotions making you think like you need or deserve it Read more: an example of emotional appeal would be like "If you care about your children's success in school, and in fact if you care about your children's future at all, you will buy this set of...

Testimonial TESTIMONIAL: Testimonial is any advertisement in which a person speaks on behalf of a product. EXAMPLE: I tried Whizzo brand floor polish and it got my floors super clean!

Bandwagon BANDWAGON: The basic idea behind the bandwagon approach is “EVERYONE is doing it, and you should too”. EXAMPLE: Everyone in Lemmingtown is behind Jim Duffie for Mayor. Shouldn't you be part of this winning team?

Types of Persuasion Advertisements Speeches Essays

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