Getting Started with Twitter

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Presentation transcript:

Getting Started with Twitter Mike Carvalho Digital Strategy Coordinator mcarvalho@afscme.org @mikecarvalho · fb.com/mikec

Why Twitter? Follow and participate in conversations Share important news and information Build relationships with reporters Stay up to date on current news Collaborate with partner organizations

Join Twitter Easy to sign up – go to twitter.com and create a username (handle). Twitter is a communications tool using 140-character messages, but many use it just to push out information or follow breaking news. Follow AFSCME by visiting twitter.com/afscme and clicking “Follow”

Some important Twitter terms to know

Hashtags Are Powerful The hashtag is a favorite tool of conferences and event organizers – and it’s also a way for Twitter users to organize among themselves Use them to track conversations and see what people are saying Because of the character limit, hashtags became very important as shorthand to share information on the same topic

Anatomy of a Tweet A tweet can look like it’s written in a foreign language, but if you break it down it all starts to make sense.

AFSCME’s Twitter page, and a sample tweet using hashtags and a shortened link. AFSCME uses a custom domain name for bit.ly links (afsc.me) but that’s not necessary.

Most Twitter Followers Pop culture icons have a lot of followers on Twitter, but politicians and advocacy organizations make a dent as well. @HillaryClinton has 7.15M followers. @BernieSanders has 2.68M. @realDonaldTrump has 9.37M.

Ellen’s selfie from the Oscars in 2014 is the top retweeted post. Obama’s photo is #6 and holding.

When you only have 140 characters, a picture is worth more than 1000 words.

Twitter Tips Retweeting is an integral part of the Twitter experience Follow @AFSCME, your council and/or other local progressive organizations on Twitter Follow local news outlets and blogs to get breaking news Use state-specific hashtags #WIunion, #OHunion, #SaveMI, etc. Help us out: retweet from @AFSCME to help get the word out about important issues, actions and news about our union Read up: http://mashable.com/guidebook/twitter