Microsoft Data Insights Summit 5/29/2018 5:08 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Analyzing your Online Presence using Power BI Microsoft Data Insights Summit 5/29/2018 5:08 AM Session code here Analyzing your Online Presence using Power BI Ásgeir Gunnarsson Business Intelligence Developer © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Who am I Why this topic Online presence Next steps for us What data Where is it How does it look Next steps for us Questions

Microsoft Data Insights Summit 5/29/2018 5:08 AM Who am I Ásgeir Gunnarsson Data Platform MVP BI architect / developer for Össur In BI since 2007 Group leader of the Icelandic PASS Group agunnarsson@ossur.com @bidgeir https://is.linkedin.com/in/asgeirgun © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Why this topic Global company Manual process Project not prioritized Shorter development time Limited scope Facebook, Twitter, LinkedIn, Instagram, Google Analytics

Q1 2016 - Social Media report 53.395 24.708 509 7% 102% 24% Followers Engagement Number of posts 53.395 24.708 509 7% 102% 24% ** Numbers gathered from all Össur FB and TW accounts* // Numbers compared to previous quarter Total amount of followers for all Össur SM platforms Facebook 48.479 Twitter 4.916 Instagram 11.247 LinkedIn 11.060 Comparison between FB followers by the end of the timeframe Direct messages through SM Q4 2015 25 Q1 2016 64 *other platforms do not provide the same details in analytics yet **We plan to decrease the amount of posts to focus on more quality and engagement

The data What data? Where is the data? Acquisition method Files API

Facebook Facebook connector – only public info Facebook Analytics page Facebook API Need to create an application Need to acquire access token via custom app or Facebook developer console Download csv or xls Hundreds of columns Bad format

Twitter Twitter Insights page Twitter API Need to create application Basic info and search Problems getting Insights data Only paid API (from $2250 a month) Download csv

LinkedIn LinkedIn Insights page LinkedIn API Need to create application Need to acquire access token via custom app or apigee.com Timestamp is milliseconds since Epoch Possible to download some data

Instagram Instagram API Fairly easily accessible Need to create an application Analytics not a supported use-case http://instagram.pixelunion.net/

OAuth authentication with redirect Power BI cannot do it Possible with R We are creating a .net solution Authenticate and write token to DB

Google Analytics Easily accessible Power BI connector or API Big limits 7 dimensions Unlimited measures Not obvious combinations Paid version - $150.000 a year

Microsoft Data Insights Summit 5/29/2018 5:08 AM Demo Ásgeir Gunnarsson © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Improvements ahead More automation Collect the data in DW Better organized data Facts and Dimensions Use more of the data Competitor analysis YouTube data

QUESTIONS

Tech Ready 15 5/29/2018 If you enjoyed this session, please check out these sessions during the Summit Session 1 Session 2 Session 3 Session 5 Session 6 Etc. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Tech Ready 15 5/29/2018 All keynote sessions and breakout sessions will be on-demand and posted They will be posted here: by June 27th, 2017 Thank you for your support of Microsoft! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Data Insights Summit 5/29/2018 5:08 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.