Gender stereotypes and the media

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Presentation transcript:

Gender stereotypes and the media S4 Lesson Gender stereotypes and the media

Introduction Gender stereotypes are assumptions about people based on their gender. These assumptions might be about: someone’s personality or interests; how well they will do at a task how they are likely to behave; the types of jobs they are likely to do.

Gender stereotypes in advertising In your groups, for the advert you’ve been given discuss: How do you think the advert portrays men or women? Do you think such adverts do any harm?

Gender stereotypes in advertising: A Images used under license from Shutterstock.com

Gender stereotypes in advertising: B Images used under license from Shutterstock.com

Gender stereotypes in advertising: C Images used under license from Shutterstock.com

Gender stereotypes in advertising: D Images used under license from Shutterstock.com

Gender stereotypes in advertising: E Images used under license from Shutterstock.com

Gender stereotypes in advertising: F Images used under license from Shutterstock.com

Gender neutral advert Images used under license from Shutterstock.com

Gender neutral advert: design your own In your groups: Choose a gender stereotype Design a gender neutral advert that avoids or challenges the stereotype Mock-up / sketch your advert

Stereotypes in film & TV Choose a or TV show or film. Discuss whether it uses gender stereotypes. You might want to think about: What is the gender of the main character? How would you describe their personality? Do they have a job? What is it? How would the film / show be different if their gender was different?