A focus on what happens outside of school as well as inside Targeting Hard To Reach Inactive Young People. Russell Baxter & Annaleigh Wynn A focus on what happens outside of school as well as inside

Introductions Russell Baxter Operations Manager North Shore Academy Annaleigh Wynn Progress Leader and Academy Sport Coordinator

Overview 5 min ice breaker 10 min setting the scene NSA 10 min Themes of Strategy 10 min Challenges and opportunities 10 min perceptions and Tunnel Vision 10 min Open Discussion moving forward regional model/Training/ shared access

The Textbook Answers Physical Emotional Cognitive Social Ethnicity Religion Stature/Body Type Ability Puberty Family Support/Structures Self-Efficacy Self-Esteem Confidence Mental Health Social Groups Surroundings Pressures Social Media

Nationality’s Represented 9 Number of Visits: 1986 Our Project! Staff: 1 Volunteers: 4 Participants: 289 Nationality’s Represented 9 Number of Visits: 1986

North Shore Academy Awards - Streetgames National Project of the Year 2016 - Streetgames National Young Coach of the Year 2016 - FA Mars Just Play National Centre Commendation 2016 - Outstanding Contribution to School Sport 2016 - Young Sports Person on the Year 2016

Session Delivery - Us Girls - Smash Badminton - Girls Football - Rounders uk - Pop up Tennis - Club 1 - Parklife - Aspirational Living Female Group - FA just Play Programme - Pop Up Tennis - Fit and Fed National Pilot

Themes of Strategy Under Represented Groups Lower Socio-economic groups THEY NEED TO DRIVE GROWTH Children and Young people New remit 5 to 14 year olds I CAN DO THIS Investment Principles / Programmes - Local Delivery, Easy Access to the Right Facilities

Perceptions and Tunnel Vision ASBO – None on site (off site different world) Behavior problems – low level (language) Low retention 85% weekly attendance of core group Low ability 3 Premier league Academy Footballers Don’t get stuck in the mindset of your helping these young people

Challenges and Opportunities Culture Change Young People not Engaged Aspirations Displacement Theory Future Volunteers and Staff

Success Stories St Georges Park Fit and Fed National Pilot

Local ideas and Discussion Partnerships CSPs ASB Team/Enforcement Officers Secondary Academies and/or schools Youth Services Housing Associations Local Independent National Organisations Funding Providers Think outside the box……… College, Apprentices, C-Card, University, Sports/Football Clubs Coping in Coaching Be flexible – Design and adapt your sessions around your participants Behaviour Management; One on One/Argumentative Respect = Respect: If you want the young people to present as adults, then approach them as adults Give them ownership, responsibility Continuous praise and positive feedback Don’t always be direct. Appreciate social and cultural differences