MARKETING YOURSELF TO MSPS How to stand out (in a good way!!) Copyright 2017 Market Viewpoint, LLC

WELCOME Copyright 2017 Market Viewpoint, LLC

The msp environment Presented by Angela Megasko, Market Viewpoint, LLC Copyright 2017 Market Viewpoint, LLC

WHAT AN MSP ENVIRONMENT IS LIKE: Daily Operations: Strategic Operations: Planning meetings Identify areas of need in HR Biz development IT planning Financial functions Community support Ringing phones Tons of emails Meetings New client support Existing client operations Dealing with scams Copyright 2017 Market Viewpoint, LLC

Secrets only you will know about the MSP environment Some MSPs are home based. MSPs range in size from small to large. National & International MSPs must support clients across multiple time zones. Some MSPs have communication preferences. (text, email, call) Many MSPs make use of a virtual work force. That’s why you get voice mail. MSPs LOVE good communication. MSPs LOVE when shoppers are committed. MSPs usually “promote” from within. MSP teams talk about the evaluators. MSPs are all different. Copyright 2017 Market Viewpoint, LLC

What MSPs Want from you – The Basics Honest Observant Organized Flexible Agreeable Good writing skills and thorough reader Good listener Good communicator Can think quickly on their feet Is a stickler for details Copyright 2017 Market Viewpoint, LLC

Evaluator marketing Copyright 2017 Market Viewpoint, LLC

Components of an evaluator’s business: Facilities management IT Department Communications Accounting HR Logistics Operations MARKETING: - Sales - Public relations - Strategic planning Copyright 2017 Market Viewpoint, LLC

Why does marketing yourself matter? Marketing yourself can put you in the position as the “go-to shopper” for MSPs. Marketing yourself will help you stand out. Marketing yourself signals that you are serious about the industry. Marketing yourself shows you have self-respect. Marketing yourself allows you to spotlight your areas of excellence. Marketing yourself shows you care about your business. Copyright 2017 Market Viewpoint, LLC

Here’s how to do it! Copyright 2017 Market Viewpoint, LLC

1. Identify your target audience: Copyright 2017 Market Viewpoint, LLC

2. Know your usp (unique selling point) Copyright 2017 Market Viewpoint, LLC

3. Have a way with words Copyright 2017 Market Viewpoint, LLC

4. Show a little personality Copyright 2017 Market Viewpoint, LLC

5. Be trending forward Copyright 2017 Market Viewpoint, LLC

6. Stay in touch Copyright 2017 Market Viewpoint, LLC

Where to find a list of MSP companies… Copyright 2017 Market Viewpoint, LLC

Start with MSPA Americas! http://www.mspa-na.org/member-companies Copyright 2017 Market Viewpoint, LLC

become an mSPA Americas IC member. Register at: https://mspana. ps Copyright 2017 Market Viewpoint, LLC

THANK YOU! Copyright 2017 Market Viewpoint, LLC