Adding media content ...on a shoestring.

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Presentation transcript:

Adding media content ...on a shoestring

Adding media content Why add media? What media can I add? How do I do it?

Adding media content Why add media? Short attention span of visitors Put salient points across quickly Show aspects of product or service that cannot be shown any other way

Adding media content For instance...

Adding media content What media can I add? Audio files interviews, podcasts, music, seminars ...

Adding media content Audio MP3 -most common compression High quality, low file size Easily handled by most broadband connections Easily edited using free software

Adding media content What media can I add? Audio files interviews, podcasts, music, seminars ... Video files advertisements, interviews, performances, product demos ...

Adding media content Video Confusing array of common formats AVI WMV ASF MPG MPEG MPE VOB MOV 3GP MP4 M4V FLV MKV MOD OGM DV DIVX Video Confusing array of common formats MP4 is one common format Automatically converted by Youtube, Vimeo Free conversion software/sites

Adding media content How? Production Compression Delivery

Adding media content Production Quality, relevance, suitability ...

Adding media content Compression Some compression must always be used MPEG 4 DivX Xvid Windows Media H264 MPEG 1 MPEG 2 Motion JPEG DV H263 VC1 Indeo 3 Huffyuv ... Compression Some compression must always be used Bandwidth Confusing array of formats and compression algorithms

Adding media content Compression Some compression must always be used Bandwidth limitations of customer Confusing array of formats Cost implications Hard drive space Bandwidth

Adding media content Delivery Podcasting Media servers Audio files Audio Players Video files Video Players Free Video repositories

Adding media content