“ A startup is not a smaller version of a large company “ A startup is not a smaller version of a large company. A startup is a temporary organization in search of a scalable, repeatable, profitable business model” The Startup Owner Manual

“The goal of a start-up is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.” - Eric Ries   

“If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business - no matter how good the product.” - Peter Thiel

What kind of startup are you? Lifestyle Startups: Work to Live their Passion live the life they love, work for no one but themselves, pursue their personal passion Small-Business Startups: Work to Feed the Family not designed for scale - the owners want to own their businesses and feed the family - create local jobs - own savings, what they can borrow from relatives and banks Scalable Startups: Born to Be Big Google, Skype, Facebook, Twitter - the founders believe that their vision can change the world - risk capital - venture capitalists Buyable Startups: Acquisition Targets Web and mobile apps - many of these startups bypass traditional VCs by using crowd or angel funding - this class of startups is likely to be sold to a larger company

What kind of startup are you? Social Startups: Driven to Make a Difference unlike scalable startups , their goal is to make the world a better place, not to take market share or to create the wealth for the founders – organized as a nonprofit, for-profit or hybrid Large-Company Startups: Innovate or Evaporate to ensure their survival and growth, corporations need to keep inventing new business models. This challenge requires entirely new organizational structures and skills - Steve Blank