2012 Media Presentation.

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Presentation transcript:

2012 Media Presentation

The Power of Saratoga.com Premier online guide to Saratoga Fastest growing local media (86% increase from 2009-2011 to date) Proven Results Measurable, Sustainable, Affordable Intuitive Name A large number of visitors type in Saratoga.com, bypassing the search engines showing strong “intent to purchase” Targeted Traffic 614,000 visits and 1.5 million page views per month (avg. stats from February - March 2012) Optimized for Search Engines Saratoga.com gets found for thousands of keyword phrases. Copyright | Saratoga.com | 2012

Online Ad Spending Growing US Online Spending is growing when other traditional media is declining Borrell Associates Predicts $15 Billion in Annual Spending Shift from Offline to Online Advertising by 2013. Shift Moving to Local Online Spending “Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.” Source: Nov. 2009 eMarketer Copyright | Saratoga.com | 2012

Traffic 614,000 visits per month 230,000 unique visitors per month 1.5 million page views per month 50% local state audience with continued growth of local visitors each year (12 month avg. stats from February – March 2012) Copyright | Saratoga.com | 2012

Demographics Audience Makeup: prime, affluent, educated: 53% household income of $60,000+ 62% college and/or graduate school educated Top Cities: Saratoga Springs, Albany, Schenectady, NY, Clifton Park, Ballston Spa, Troy 58% aged 35-50+ DMA: Albany-Schenectady-Troy Data provided by Quantcast. ~ January 2012 Copyright | Saratoga.com | 2012

Advertising Options Display Ad Campaigns in Targeted Channels for Optimal Visibility Rich Media Pre-Roll Advertising Local Business Listings with Custom Micro-Sites Email and/or Data Collection Newsletter Sponsorships Content Contributors Event and Press Release Submissions Copyright | Saratoga.com | 2012

Display Advertising Options Leaderboard (728 x 90 px) Super Button (237 x 90 px) Big Box (300 x 250 px) Small Box (300 x 100 px) Copyright | Saratoga.com | 2012

Customized Micro-Sites Your Own Page Includes: Example of a Micro-Site: Photo slideshow Contact form Website link Address & Phone Number prominently displayed Reviews Unlimited text description PDF uploads for rates, brochures, menus Coupons & specials Video upload Copyright | Saratoga.com | 2009-2012

Saratoga.com By Mannix Marketing, Inc. We Get You Found on the Web Full Service Internet Marketing Company 99.5% Client Retention Rate Regional Leader in Local, Independent Online Guides: LakeGeorge.com, GlensFalls.com, Adirondack.net, CliftonPark.com, and Albany.com plus 15+ local niche sites Mannix Marketing city guides reach more than 4.6 million unique visitors each year Copyright | Saratoga.com | 2012

Testimonial “Since we've been working with Valleri and her team at Mannix Marketing to promote group events with Saratoga.com I've been nothing but impressed. They've been flexible and dependable and the results have been extraordinary. We ask all of our new clients how they heard about us - 7 times out of 10 it's online and on this site.” – Alyssa Dion, Saratoga Gaming and Raceway Copyright | Saratoga.com | 2012

Contact Valleri James Internet Marketing Specialist - Saratoga.com Email: Valleri@MannixMarketing.com Phone: (518) 932-8226 Copyright | Saratoga.com | 2012