Gm factory pre-owned collection opportunities February 12, 2016

CUSTOM HOMEPAGE SHOWROOM Boost awareness of Factory Pre-Owned on a large, broad-reaching canvas Prominent feature of the Pre-Owned program across KBB.com’s Homepage SHOWROOM can be custom designed with larger brand assets and multiple click options Multiple click options allow shoppers to browse specific brand models on Factory Pre-Owned site Mocks are concept only. Actual design and layout of product is subject to change upon production.

CUSTOM HOMEPAGE SHOWROOM Boost awareness of Factory Pre-Owned on a large, broad-reaching canvas SHOWROOM consists of three featured messages rotating evenly Clicking on GM tab reveals customized SHOWROOM Introductory description of the Factory Pre- Owned program Shoppers can click to browse specific brand vehicles on Pre-Owned site 1 2 3 3 4 4 1 2 Mocks are concept only. Actual design and layout of product is subject to change upon production.

FACTORY PRE-OWNED AWARENESS MODULE Increase consideration of Factory Pre-Owned to Used Car shoppers Native call-out within the content flow on Used Car shopping path pages Segment and make targeting available Quickly communicates the benefits of the Factory Pre-Owned program and drives interested shoppers to the site Mocks are concept only. Actual design and layout of product is subject to change upon production.

SEARCH BY GM PRE-OWNED Surface the Pre-Owned program while shoppers begin to research Custom integration into the Homepage browse module New search “by Pre- Owned” option allows shoppers to learn about the program and click directly to browse each brand’s vehicles Native design lends credibility to the sponsored experience Mocks are concept only. Actual design and layout of product is subject to change upon production.

SEARCH BY GM PRE-OWNED Surface the Pre-Owned program while shoppers begin to research Sponsored tab appears alongside existing browse options Upon click, the browse module is customized to aid potential Factory Pre- Owned shoppers Program benefits are listed to inform shoppers about Factory Pre- Owned Shoppers can click to browse specific brands on the Factory Pre- Owned site 1 1 2 2 3 3 4 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.