Shaping Our Future In Transition Public Policy Structure and Engagement Andrew O. Isar President, Miller Isar, Inc. A Government Affairs Firm

The Public Policy Process – Why Engage? Educate policy makers on issues, interests, impacts and nuances from an organization’s unique perspective Influence balanced/favorable outcomes - or have others influence outcomes for you Expand opportunities for the future A natural extension of promoting business interests/branding Make a difference!

Elements of an Effective Public Policy Plan Establish objectives for public policy and priorities Identify key issues to the entity or organization, consistent with its strategic objectives. Identify stakeholders, coalitions Gather Intelligence; monitor Develop messaging/branding Tell a story Scalable – adapt with change Work the process – continuing contact

A NWTA Public Policy Plan/Structure Identify common member issues Deploy the one-page “elevator speech” Develop NWTA branding and messaging – who are the NWTA members – personalize, tell the story Identify messaging venues – web site, letters, email blasts, meetings, etc. Identify key stakeholders: legislators, regulators, local government, other organizations Identify allies Develop a contact plan and schedule Monitor Build a “war chest” Be prepared to mobilize –what, who, where, when, how? Evolve the plan to fit circumstances Make public policy an ongoing process and natural extension of what NWTA does