Denmark update 2016 Naples meeting, Den Haag, May 11th 2016 // Mikkel Christoffersen Project manager, eReolen

Short history of eReolen 2011-12 eReolen opens with aid from the ministry All libraries and all publishers participate Model is one-copy multiple-user Price tiered based on age (time of publ.) Big Publishers pull out 2013-14 Big publishers make their own portal EBIB One-copy one-user eReolen keeps on and EBIB languishes then closes Negotiations to re- fusion with a hybrid model Deal signed 2015 Hybrid model works Huge success eReolen promotes the back catalogue Bestsellers suffer(!) Audio books explode for real Many big publishers are worried again

2016 5 of the 6 biggest publishers pull out. The biggest digital publisher (Lindhardt & Ringhof) stay! The big publishers are in-fighting over digitisation. eReolen and Copenhagen collaborates w. L&R. They pull out of audio books too They lobby politicians to either enforce ”one model fits all” or preventing libraries from having e- books altogether eReolen loses 3,000 e-books and 1,000 audio books or 25% and 20% We’re now looking to re-negotiate – again! 

Lending models One-copy one-user: We have four loans per license. Purchase and management is national as are the reservation queues. One-copy multiple-users: The bread and butter of our platform. Fixed prices based on age or length of audio book and there are local restrictions. Free-for-all: We pay once for all or part of a publisher’s catalogue. It is then free to loan for everybody without local restrictions. License: Retail price divided by 4 From €1.50 to €2.00 and €2.00 to €2.50 for audio books For 2016 we’ve paid €800,000 up front. Per loan it’s much cheaper

Current compromise eReolen acknowledges that publishers need to protect their markets; especially for new titles while publishers acknowledge that eReolen does not want the license model as the major model. Most new titles are put in a license model for the first 6 months, then moved to a click model. Some start in the click model right away, a few exceptions never leave the license model. Publishers can withhold titles for whatever reason to a reasonable degree Licenses have 4 loans. The price of the licens is retail price. Licenses are bought nationally; loans distributed locally.

E-books: loans and titles

Audio books: loans and titles

Jan.-Apr. 2016: Unique users and loans

Unique titles loaned We loan out more titles than are available … ;)

Popular titles’ share of loans

Users and their number of loans

E-books’ age vs. loans Loans pr. age Catalogue pr. age

Audio books’ age vs. loans Loans pr. age Catalogue pr. age

Models

The effect of the one-copy one-user model

Gender and media (Cph.)

Loans and time of day (Cph.)

Loans pr. borough (Cph.)

Age, gender and media (Cph.)

User survey 2016 Consultant Trine-Maria Kristensen 935 users answer a questionnaire Focus groups with <30 yo. and >30 yo. users resectively as well as non-users in two cities Focus on use and evaluating the service and the promotion, use of social media and communication in general

”What else do you use?”

Thank you  Mikkel Christoffersen Senior adviser, Copenhagen Libraries c45c@kff.kk.dk Mob. +45 2049 1885