Facebook Graph Search: Opportunities for Businesses Liz Gross, Social Media Strategist Great Lakes Educational Loan Services, Inc.
What is it? Graph Search explained
Building Graph Search: http://www.youtube.com/watch?v=ENRaEh_OBbg
What You Can Search
What You Can Search
What You Can Search
What You Can Search
What You Can Search
What You Can Search
What You Can Search
Early Criticism actualfacebookgraphsearches.tumblr.com
Early Criticism actualfacebookgraphsearches.tumblr.com
Privacy User privacy choices determine what’s searchable Every Facebook user could potentially see different results for the same search Data set to “public” is included in graph searches Privacy
Opportunities How you can use Graph Search for business development, market research, employee recruitment, and identification of sponsorship opportunities
Business Development New Roots Coffee Company Provides fresh-roasted coffee to local restaurants, cafes, coffee shops, specialty food stores, and offices. Based near Wausau, Wisconsin. Goal: acquire new restaurant accounts. Business Development This is a hypothetical situation developed for the purpose of this presentation.
Business Development Ski’s Meat Market An upscale meat market offering high quality beef, pork, poultry, seafood, and hundreds of cheeses. Based in Stevens Point, Wisconsin. Goal: explore the feasibility of a corporate catering program. Business Development This is a hypothetical situation developed for the purpose of this presentation.
Market research Home Renovation & Landscaping As the weather warms, a local company specializing in home beautification wants to advertise on local radio…but what one? Company based in Wausau, Wisconsin. Market research
Good…
Better!
Employee Recruitment Marshfield Clinic As graduation season approaches, Marshfield Clinic is in need of entry-level employees with bachelor’s degrees, preferably in biology. The largest public four-year institution is the University of Wisconsin – Stevens Point. Employee Recruitment This is a hypothetical situation developed for the purpose of this presentation.
Employee Recruitment IT Consulting Firm Business is booming, and this firm is looking to bring in professionals at all levels, with a variety of experience. The one thing all of the new employees should have in common is a computer science degree. Company based in Wausau, Wisconsin. Employee Recruitment
Sponsorship Opportunities Cycling Enthusiast Business A business that sells products of interest to cycling enthusiasts wants to gain exposure in Stevens Point, Wisconsin. The business is considering event sponsorships as a method to achieve this goal. Sponsorship Opportunities
Your Turn What additional opportunities do you think Graph Search presents for businesses?
Your facebook business presence has never been more important
Complete Page Profile Business Type Address Website About text Hours of Operation Complete Page Profile
The Value of Page Likes Has Increased The more connections a user’s friends have to your page, the higher up your business is displayed in search. The “XX my friends like” search is the easiest way to use Graph Search The Value of Page Likes Has Increased
Engagement Still Matters Encourage Facebook check-in’s Enable photo tagging Solicit reviews Post shareable content Engagement Still Matters
Real Life Example
Get Graph Search Currently in limited U.S. beta Sign up for access: www.facebook.com/graphsearch Scroll down to the bottom and click “try graph search.” Wait until you’re chosen Get Graph Search
Questions? Contact Liz: Twitter: @LizGross144 Email: liz@lizgross.net