EVALUATING SURVEY QUESTIONS HUNGARY
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity We carried out the survey involving 25 students between the ages of 15-18. You can see the results of the survey below. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Quetion 1: Almost half of the students asked think that advertising doesn’t influence their choices in shopping and the other part claim that their decisions are only sometimes influenced by shopping. Interestingly only one student said that his/her decision is not influenced by advertising at all. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 2: Most of the students say that catalogues do not have an effect on which products they are going to buy and these promotional catalogues do not prove to be useful in making their decision on what to buy. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 2.1: Moreover after reading the promotional materials delivered to students’ homes most of the paper lands in the selective bin. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 3: Based on the given answers we can say that those students involved in the survey think that their consumer behaviour is mainly driven by the knowledge they have on the product. The second most important factor in making their consumer choices was to be fashionable. Suprisingly almost the same number of students claimed that social networks and good publicity and to a little less extent peers’ pressure (others’ use) have a lot to say in which products to buy. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 4: Some consumers are influenced by trends and will want the latest ‘must-have’ toys, fashion items or technology. TV commercials flood today’s consumers with catchy slogans creating an irresistible desire in the buyer to purchase the product. The survey results however showed the opposite of what we had expected. The majority of the students claimed that they and their peers are not fond of TV advertisements at all. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 5: The main reason for buying a certain product was its design. They pick a product when its design appeals to them. The second most important influencing factor was its necessity. Other students also marked the brand, the price and the originality as decisive factors in buying a certain piece of clothing. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 6: To this question the solid answer was that they do not follow anyone when buying a piece of clothing they simply choose what they like. It gives the clear message that this age group can’t be influenced easily by ads or peers. www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity Question 7: According to the results students think that the rate of advertising concerning mobile phones and computers and movies are the highest meaning that there is a close link between the rate of advertising of and the demand for these products. To a lesser extent though but purchase of clothes and music products are also influenced by advertising. www.10towns.eu