THE CORE FOUR Download these: Twitter Facebook Pages Snapchat Instagram

If your school is a house… Athletic departments are the front porch of any school. Social Media is the person standing on the front step of the porch. The first thing consumers interact with.

FEB. 2016 FACTS 93% percent of teens ages 15-17 have mobile access to the internet through a phone, tablet or other device. In North America, young adults and teenagers aged 16-24 spend the most time online via mobile, more than any other age group. Spend nearly 200 minutes per day on a mobile device.

KNOW YOUR AUDIENCE What works in one city might not work in your community

DON’T BE TONE DEAF SUMMER 2013 SUMMER 2015

DON’T BE TONE DEAF Stay away from: Politics Religion Race Gender Assumptions Hot-Button Issues

On 9/11, it’s probably best to avoid promoting your brand KNOW WHAT’S CURRENT On 9/11, it’s probably best to avoid promoting your brand

KNOW WHAT’S CURRENT

KNOW WHAT’S CURRENT

SMART IS BETTER THAN FUNNY Always pause 10 seconds before sending it. Do not entice!

STAY AWAY FROM DRAMA

KNOW WHAT DAY IT IS

CAPITALIZE ON THE MOMENT

INSTAGRAM DEMOGRAPHICS Over half of teens and people in their early twenties are on Instagram. More than half of American 12- to 24-year-olds said they had an account on Instagram.

TWITTER TIPS CTR = Click Through Rate = Number of users who click on link.

TWITTER TIPS People are 21% more likely to respond if you ask a question 86% Retweet Rate for Tweets that contain LINKS Short & Sweet: Engagement is 17% higher for tweets with less than 100 characters Asking followers to RT has a 4X higher retweet rate. TAG INFLUENCERS in the photos. Local media Famous alum

TWITTER TIPS Engagement is 200% higher for tweets with PHOTOS Emojis get 25.4% more engagement

USE THE TWITTER APP TO POST PHOTOS TWITTER TIPS USE THE TWITTER APP TO POST PHOTOS Tweets with pic.twitter.com – 94% more likely to be Retweeted Tweets with Facebook or Instagram links – 47% and 42% less likely to be RTs, respectively

EXAMPLE

Verification.Twitter.com Helps media, fans and staff distinguish between official account and student-run accounts.

TWITTER ANALYTICS

TWITTER ANALYTICS

SCHEDULE THINGS Upcoming Games Theme Nights Ticket Deals Giveaways Pep Rally Times

PERISCOPE Promote, Promote, Promote! Huge for “Real Time” success like immediately after a big victory Video of Pep Rally could get student excited for game

Facebook.com/Help (Search for “Verified” Helps media, fans and staff distinguish between official account and student-run accounts. Facebook.com/Help (Search for “Verified”

FACEBOOK INSIGHTS

INSTAGRAM

Analytics

SNAPCHAT

SNAPCHAT

SOCIAL CONTRACT

FOLLOW US SHARE YOUR STORY WITH US!!!

AUGUST 1ST

Questions? Kniblett@fhsaa.org @KyleNiblett