Over 1.4 million test takers annually Recognised by institutions in 135 countries Around 3000 take the test in Beijing alone every month.

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Presentation transcript:

Over 1.4 million test takers annually Recognised by 6000+ institutions in 135 countries Around 3000 take the test in Beijing alone every month Thailand around 1200 candidates a month nearly all in Bangkok

Features Half band scores Test reliability (jaggeds) Tests real world skills Unlimited and quick retakes Quick results turnover

Idea Motivation Time realisation Fit Differentiation USP Static audience Idea Motivation intrinsic extrinsic learning, sharing prestige, financial gain, promotion Time ROI Personal ROI financial realisation Self Amazon Traditional

Self-publishing Get the software for you to create an electronic book Write your ebook. Use the software to convert your document to the electronic book format. Make your ebook available from your website.

Amazon (or other) Get ISBN $125 Get bar code Sign up to Amazon $30 per year Duplicate your stuff, including barcode Ship to Amazon Send cover scan Track sales

Publishers Establish contact with publishers Write a proposal Deliver sample chapters wait