Product Personalization is Changing the Online Retail experience

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Presentation transcript:

Product Personalization is Changing the Online Retail experience Igal KAPTSAN VP Product Management

The Future of Retail is Personalization Consumers today want something unique. They want to buy a branded personalized product that they were involved in its design

The Consumer Experience Involve yourself with brands in a personal and emotional way Talk with and about brands in social networks Take an active part in defining the branded products Expect a mutual interaction with the branded products Increase willingness to pay because of better value

Pick from a catalog and Order The Current ecosystem Retailers + Pick from a catalog and Order Deliver Catalog Manufacturing 1x 1000000

Pick from a catalog and Order The New ecosystem Retailers + Pick from a catalog and Order Personalize and Order Deliver Catalog Manufacturing 1x 1000000

Personalization Platform The New ecosystem Retailers + Personalize and Order Deliver Catalog SOLIDWORKS Make Personalization Platform Manufacturing 1x 1000000 1 1000000 x 1 Each SKU represent number of products

Demo

B2B2C Brands Retailers SOLIDWORKS Make Personalization Platform Personalize Ship SOLIDWORKS Make Personalization Platform Ship Register & Print Manufacturing Service Bureaus

IMPORT YOUR PRODUCT DATA INTO SOLIDOWRKS MAKE SOLIDOWRKS MAKE IS EMBEDDED IN YOUR E-COMMERCE PLATFORM IMPORT YOUR PRODUCT DATA INTO SOLIDOWRKS MAKE YOUR CUSTOMER PERSONALIZES A PRODUCT PERSONALIZED PRODUCT IS PRODUCED BY A 3D PRINTING SERVICE BUREAU

Primary Personalization Segments Toys Figurines, Miniatures, Body Replicas… Jewelry Eyewear Accessories Picture Frames… Segments with quality printing

Q&A www.solidworks.com/make