Nice to Meet You! My name is Yariv Dror I am the Co-Founder & CEO of StoreYa.com StoreYa is a 5 years old advertising & marketing platform StoreYa is serving 160,000 merchants from 186 countries providing them with 15 tools to automate and improve their advertising, marketing and sales.

What we are going to cover today Google advertising methods Google Dynamic Search – Why to use it? When not to use it? How to use it? How to Automate Google Dynamic Search? Traffic Booster – flow and dashboard Traffic Booster – special promo for Zoey merchants only Q & A

Google advertising methods

How does Google AdWords Search Network work? 1. Structure

How does Google AdWords Search Network work? 2. Settings

Why Use Google Dynamic Search? Dynamically matches: Relevant search terms with Relevant ads and with The most relevant product page on your store Offers a larger headline then you can create manually  generates higher CTR (Click Through Rate)

When NOT to Use Google Dynamic Search? Only a few products Lack of resources to monitor and optimize the account

How to set up Google Dynamic Search? Budget Bids Mobile, gender, age – modify bids Excluding specific pages (blog, low margin categories) Day of the week and hours of the day

How to Optimize Google Dynamic Search? Excluding low CTR search terms. Why? Keep your account healthy Replace them with more relevant search terms Excluding low Converting terms Add as keywords Reporting – AdWords pixel/ Google Analytics

Marketing Materials – Traffic Booster

Marketing Materials – Traffic Booster

Marketing Materials – Traffic Booster

Traffic Booster Flow

Traffic Booster Dashboard

Traffic Booster – Special Promo for Zoey Pay $25 get $100 worth of traffic! http://www.storeya.com/public/trafficbooster/promo25?r=167

Marketing Materials – Traffic Booster

Case Studies Steve Chou, the eCommerce guru, has recently published 3 case studies about the campaigns we ran for merchants from his community, see here -http://mywifequitherjob.com/wasting-money-on-google-adwords-avoid-these-common-newbie-mistakes/ An interview with one of our Traffic Booster merchants. Here is the relevant part of it where he talks about how the Traffic Booster gained him x5 on his money – https://www.youtube.com/watch?v=u1SL3Db9blM More success stories for more of our apps - http://www.storeya.com/public/successstories

Q&A