WELCOME August 2016

WHO AM I? Director of client services and winning for Vende Social 19 years of internet marketing for my own businesses Education: MS, Internet Marketing, Full Sail University MBA, University of Miami MA, Military History, Norwich University BBA, University of Miami Master’s Certification, Internet Marketing, University of San Francisco Connect with me please! linkedin.com/in/raymlarson @raymlarson rlarson@vendesocial.com

AUGUST COACHING CALL AGENDA Review the content plan Sales Funnel Recent digital marketing news This month’s training: LinkedIn

REMINDER OF THE TAILORED POST BENEFITS: You don’t have to come up with compelling content every day to maintain a social presence. You won’t have to take the time to figure out what to say, when to say it, or what to do. You can spend time doing what you do best and let Vende Social take care of this for you. You don’t have to pay someone full price to develop a strategy, create the content and images, and maintain your social presence. Paul

AUGUST CONTENT PLAN OVERVIEW https://tailoredposts.com/clubz-tutoring-august-2016-coaching-call/

AUGUST OVERVIEW Post Breakdown (82 total) Funnel Breakdown 31 Facebook Posts 60% Awareness 31 Tweets 20% Evaluation 12 LinkedIn Updates 20% Decision 8 Blog Posts

WHY WE BREAK DOWN THE FUNNEL…. Awareness: Make your territory aware of your tutoring service; future buyers Evaluation: Have a desire for your service- considering ClubZ amongst competitors Purchase: Need your services immediately; now buyer

THIS MONTH’S TRAINING… LinkedIn- the why and how!

WHY LINKEDIN?

WHY LINKEDIN? 6 reasons (maybe 6) Reinforce your reputation as a subject matter expert Generate leads and referrals- groups! Showcase your products and services Build your brand page through links Attract more tutors (maybe)

WHY LINKEDIN? 6. Another pond to fish in!

WHY LINKEDIN? Trust, subject authority, and reputation Share your story (why you entered the tutoring business), use updates to prove you’re a tutoring/learning expert and build your online and offline reputation!

Successful companies in social media act more like Dale Carnegie and less like Mad Men Martin

Listening first, selling second! Successful companies in social media act more like Dale Carnegie and less like Mad Men. Listening first, selling second! Martin

Turning Strangers Into Friends… Friends Into Customers… Customers Into Evangelists… Martin

HIEARARCHY OF NEEDS Sales Access to Tools and Resources Engaging with Relevant/Compelling information about your school district Customers and Prospects Learning About Your Tutoring Business

TWO GOALS To find and connect with: To be found Prospects Customers Influencers To be found Future buyers living with problems Now buyers who are vetting you

QUICK TOUR Status Update Updates from others Who’s viewed your profile Network updates

HOW TO SEE YOUR POSTS Martin

UPLOAD CONTACT LIST

FINDING PEOPLE Upload contact list Join groups Search/Advanced search People viewing your profile

JOINING GROUPS Join 5+ Groups Pick groups that your prospects are in NOT your competition Be active in at least3-5 Groups Like Comment Share our content!!

JOINING GROUPS Select Groups Type in Key Phrases (examples): City + Business City + Networking Dallas Business

COMMUNITY BUILDING Upload your contact list to LinkedIn Get your reps and partners to connect with you Get your clients and prospects to connect with you Look them up by doing a search Join 5+ Groups & use advanced search to make new connections Martin

ADVANCED SEARCH Words/Phrases Position Geography Relationship (Group Members are key) Save with email updates The more connections the more likely to connect.

LinkedIn Advanced Search = Lead generation GOLD MINE! Jump to LinkedIn Advanced Search Words/Phrases Position Geography Relationship (Group Members are key) Save with email updates Sort list by connections

LinkedIn Advanced Search Jump to LinkedIn Advanced Search Words/Phrases Position Geography Relationship (Group Members are key) Save with email updates Sort list by connections

FINDING PEOPLE #5 #1 #4 #2 #3 1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. 2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do. 3) Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 11, 800 views: Starbucks also allows people to embed its videos anywhere they like on the Web. Many companies don’t allow this because they’re afraid their videos might end up on places they don’t want to be associated with. However, from Starbucks’ experience as well as the experience of other brands (such as Dell), this strategy has proven to only increase the positive exposure of brands that allow embedding and not the opposite. 4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it. 5) Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.

FINDING PEOPLE CLICKING ON “WHO’S VIEWED YOUR PROFILE” PROVIDES NEW PEOPLE TO CONNECT WITH EVERY DAY! 1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. 2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do. 3) Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 11, 800 views: Starbucks also allows people to embed its videos anywhere they like on the Web. Many companies don’t allow this because they’re afraid their videos might end up on places they don’t want to be associated with. However, from Starbucks’ experience as well as the experience of other brands (such as Dell), this strategy has proven to only increase the positive exposure of brands that allow embedding and not the opposite. 4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it. 5) Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.

Turn LinkedIn into a Rolodex system…

GETTING FOUND Profile Being an active user Spray & Pray

HOW TO MEASURE SUCCESS Become an “All-Star”! Your Reward…

HOW TO MEASURE SUCCESS WEEKLY GOAL! 30+ Per week

OPTIMIZING YOUR PROFILE Professional picture Connect to your Twitter & Facebook account Add multi-media Presentations Video

Your Image Matters

YOUR IMAGE MATTERS

OPTIMIZING YOUR PROFILE More than a résumé Write summary in first person. Tell your story. Use keywords and action words, not just descriptive text Add “Open Link” badge Allow any LinkedIn user message you More visible to members out of your network Websites (this section can be customized):

PROFILE CONTACT BOX Phone Number Email Company website Company Facebook page Safeguard Profile Page

Great options here!

ASK FOR RECOMENDATIONS

SPRAY AND PRAY #2 #3 #1 #4 #5 Click LinkedIn Select Image Select Groups Write a Title Share #2 #3 #1 #4 #5

When users click to go directly back to your landing page! SPRAY AND PRAY When users click to go directly back to your landing page!

LINKEDIN IN 10 MINUTES PER WEEK Spray and pray blog posts Check your inbox Like a couple of items in your feed Look at who has viewed your profile. Send a connection request to anyone new Go to 1 group and leave a comment on at least one discussion. Martin

Key Take-aways Nurturing relationships with future buyers is key Connect with 10-15 people per week Join 15-20 groups Your profile isn’t a resume, it’s for connecting with prospects. Become an active users

NEXT STEPS Questions?? Let us know if you need help Don’t forget to schedule a 30 minute free marketing consultation with us! rlarson@vendesocial.com We’re not done yet….

YOU ASKED FOR IT… WE’RE DOING IT! A complete marketing solution exclusively for ClubZ! franchisees!

OUR OFFERING…AT A PRICE YOU CAN AFFORD! Website Design & Maintenance Google Adwords Facebook Ads Direct Mail Review Management Social Media Content Creation & Delivery Basic Set Of Marketing Services A La Carte Options

OUR PROGRAM

A FEW OF OUR CLIENTS…...

FIND OUT MORE! Schedule an appointment now ! Let us take control of your franchise marketing. Email Christy for her to set up an appointment to discuss pricing and details at: cwyatt@vendesocial.com Or call us today at 888-539-1333