Use of social media to improve engagement and retention in care and health outcomes for young MSM and transgender women with HIV.

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Presentation transcript:

Use of social media to improve engagement and retention in care and health outcomes for young MSM and transgender women with HIV

Our intervention

Targeted! Tailored! & Personalized!

What the intervention is & is not

Critical components

SCT and sample messages

Enrollment

Checking in

Checking in

Making/missed appointment

Med adherence

Overcoming barriers

Appointment reminder reminder

Appointment reminder

Appointment reminder/ med adherence

Reinforcement

Reinforcement

Reinforcement, etc.

Implementation

Facebook

Facebook secret group

App Profiles: A4A/Radar

Implementation, continued

Implementation challenges

Recruitment materials

Recruitment challenges

Discussion

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