Campaign Preparation: Posters

What should a good campaign poster include? Eye-catching visuals A catchy or memorable slogan A (flattering) picture of the candidate Easy to read

Sometimes graphic designers will slip in hidden messages to their posters and logos To take your poster to the next level, try adding some additional subtle meaning wherever you can See if you can guess what sneaky details these designers snuck into their logos...

Baskin Robbins is known for having 31 flavours, therefore they snuck a 31 right in there…

The Wendy’s logo has the word “Mom” hidden inside Wendy’s collar, allegedly to suggest home-style cooking

It’s a smile, AND it implies that they sell everything from a to z.

The negative space in this logo reveals New York’s iconic skyline of tall buildings between the legs of the giraffes. I… I hope they’re okay. It looks painful.

The addition of an orange circle allows the logo for the world’s most famous bike race to have an (awkwardly positioned) cyclist right in there.

Your poster must include a memorable campaign slogan for your candidate FOR EXAMPLE: “Vote Cheng-Cheng: It’s Cheng You Can Believe In” (Except write something better than that.)

Famous Campaign Slogans When William Henry Harrison (nicknamed “Tippecanoe”) and John Tyler ran for president, they had the VERY catchy campaign slogan “Tippecanoe and Tyler Too”

They even had a song. (Which might not play in this PowerPoint They even had a song! (Which might not play in this PowerPoint! Remind Mr. McIlvaney to play it later if it doesn’t work!)

Keep in mind that your slogan doesn’t have to rhyme or be some sort of pun!

Famous Campaign Slogans “Free Soil, Free Labor, Free Speech, Free Men, and Fremont” John C. Fremont

Famous Campaign Slogans He kept us out of war Woodrow Wilson

Famous Campaign Slogans Herbert Hoover A Chicken in Every Pot and a Car in Every Garage (This was in the 1920s when a lot of Americans were getting more money than they ever had before)

A Questionable Campaign Slogan “Make America Great Again” What is perhaps lacking in this slogan? It raises the question of when this so-called “great” period was, and if you can’t provide an answer then seemingly your whole argument should fall apart. But we shall see.

Campaign Posters Let’s look at some examples of campaign posters and assess whether they meet all four parts of our criteria (eye-catching, flattering photo, memorable slogan, and easy to read)

Poster for presidential candidate Dwight Eisenhower, nicknamed “Ike”

Remember these qualities when designing your poster: Eye-catching Use colour wisely Contain a memorable slogan Feature a flattering photo