Osterwalder, A. et al (2009)

An organisation serves one or several Customer Segments

It seeks to solve customer problems and satisfy customer needs with value propositions

Value propositions are delivered to customers through communication, distribution, and sales Channels

Customer relationships are established and maintained with each Customer Segment

Revenue streams result from value propositions successfully offered to customers

Key Resources are the assets required to offer and deliver the previously described elements

by performing a number of Key Activities

Some activities are outsourced and some resources are acquired outside the enterprise

The business model elements result in the cost structure

Business Model Canvas - Key Partners Key Activities Value Propositions Write directly to the canvas… Or use the post-it™ note …or both Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams http://www.businessmodelgeneration.com Double click on the post-it™ to edit. Recolour it using the picture format tools.

Business Model Canvas - Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams Social & Environmental Cost Social & Environmental Benefit http://www.businessmodelgeneration.com Double click on the post-it to edit. Recolour it using the picture format tools.

Learning Pause Draw the Business Model canvas of your project and present it along with the Project presentation. Also prepare it for drawing business Model canvas in end term.

Internet Strategies for Travel Distribution Week 2: e-Business Models References Amit, R. and Zott, C. (2001) Value Creation in eBusiness, Strategic Management Journal, Vol 22. Hamel, G. (2000). Leading the Revolution. Boston, Harvard Business School Press. Osterwalder, A. and Pigneur, Y. (2002) An e-Business Ontology for Modelling e-Business, 15th Bled Electronic Commerce Conference - e-Reality: Constructing the e-Economy, Bled, Slovenia, June 17-19, 2002. Osterwalder, A. et al (2009) Business Model Generation, self published. Tapscott, D., A. Lowi, D. Ticoll, (2000) Digital Capital - Harnessing the Power of Business Webs, Boston: Harvard Business School Press. Weill, P. and M. Vitale (2001). From Place to Space: Migrating to e-Business Models. Boston, Harvard Business School Press. Business School Roberto Daniele & Alexandros Paraskevas