HEALTHGRAIN FORUM Short introduction 5/30/2018 HEALTHGRAIN FORUM Short introduction

More of the grain, the best of the grain for consumer benefit 5/30/2018 . Mission To promote science based concepts fully unlocking the health promoting potential in the entire grain processing chain to obtain healthy, convenient and appealing foods Vision Grain based foods assist consumers in health maintenance worldwide, help reduce health care costs and provide added value for companies in the production chain Motto More of the grain, the best of the grain for consumer benefit

Healthgrain Forum (www.healthgrain.org) 5/30/2018 Healthgrain Forum (www.healthgrain.org) Founded in May 2010 to continue promotion of science and communication for production and consumption of healthy cereal foods, as a follow-up of the EU HEALTHGRAIN project In August 2016, 47 members from 19 countries, whereof 29 from academia and institutes and18 from companies A board and three task forces – Nutrition, Technology and Communication & Regulatory to plan the activities and have telemeetings at regular basis Two annual workshops for members to interact with each other and to discuss joint plans and needs of action

Healthgrain Forum Board 2016 5/30/2018 Healthgrain Forum Board 2016 Kati Katina University of Helsinki, Department of Food and Environmental sciences (chair) Outi Mattila VTT, Finland (secretary) Fred Brouns Maastricht University, Netherlands Sinead Hopkins Cereal Partners Worldwide, Switzerland Roberto King Nestlé, Switzerland Alexandra Meynier Mondelēz, France (Task Force Nutrition) Kaisa Poutanen VTT, Finland (Task Force Technology) Frank Thielecke Thielecke Consultancy, Switzerland Jan Willem van der Kamp TNO, Netherlands (Task Force Communication) Treasurer Flip van Straaten Netherlands Bakery Center, Netherlands

HGF Promoting research 5/30/2018 HGF Promoting research Setting research priorities; interactions between academia and industry Influencing research strategies and catalysing international consortia Joint Programming Initiatives (JPI) Knowledge and Innovation Communities (KIC) European Technology Platforms (ETP) Etcetera .... Initiating new international projects - examples: EU-HealthBread (2012-’14) War-on-Wheat project 2016-’19 Global research and communication project on wheat avoidance Bilateral and other collaborations

HGF Promoting communication 5/30/2018 HGF Promoting communication Workshops , 2 per year, and monthly Newsletters to communicate between members Website www.healthgrain.org to disseminate Cereal foods and health - arrangement of symposia , examples: symposium in the Major FENS European Congress on Nutrition, Berlin, Germany 20-23 October 2015 Global Whole Grain Summit, Vienna, Austria, November 2017 Review articles to promote knowledge sharing Leaflets translating research data into wider audiences, examples: Health protective mechanisms of whole grain cereals- new hypotheses 2011 (Based on Fardet et al Nutr.Res.Rev. 2010) HEALTHGRAIN Forum Presentation "Health Effects of Cereal Fibre" (June 2016)

HGF Task Forces and Working Groups current activities 5/30/2018 HGF Task Forces and Working Groups current activities A definition for whole-grain food – recommendations from the Healthgrain Forum – developed in Working Group, agreed by all HGF members, submitted Aug. 2016 (chair: Dr Alastair Ross) A quantitative dietary recommendation for Whole Grain – Start of Working Group 2nd half 2016 (chair: prof. Chris Seal). Effects of processing on dietary fibre in cereal foods – Literature review guided by Working Group (chair: prof Kati Katina). Sprouted grains, health effects, toxicology and technological benefits. New Working Group – start autumn 2016. Meta-analysis of data dealing with the effect of wholegrain on blood pressure (systolic and diastolic). Work done in Working Group – needs to be completed and published.

Food market activities (use of knowledge) Interactions with stakeholders Food market activities (use of knowledge) Labelling Communication Research resources Government push More healthy cereal foods produced and consumed Synergy and joint efforts Research activities (production of knowledge)

Communication strategies New technologies, products, practices, Communication strategies The best of grain for consumer wellbeing Public health impact; Governments, Health associations Consumers Research SRA; Scientists Grain food production chain