CEO strategic simulator

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Presentation transcript:

CEO strategic simulator Michel Muszynski info@simulations-for-education.com

CEO strategic simulator Human against another human market player (classic business game) Human against another market competitor managed by computer (period by period) As above but with the first competing company able to develop a long term strategy defined in advance, with no user’s control during all stages of simulation (scenario planning): this type of simulation does not allow controlling operations period by period

Start here

Actual data of almost any really existing corporation Can be easily adapted to students’ level as well as interests The name of case you build

Up to 180 variables altogether, describing both competitors and their economic environment

Do not forget to store your data (your case) on disk! Possibility of including comments and illustrations for students (if necessary) Do not forget to store your data (your case) on disk!

Load your previously built case Period by period Load your previously built case

Running corporation A against computer (period by period)...

An expert-system as students’ help

Students’ run-time module Via internet

Summary of results in the end of simulation All results can be exported to EXCEL

The company A will develop a long term strategy defined in advance, with no user’s control during all stages of simulation

Defining a long term strategy of A against computer... The long term evolution

More analytical tools

Results of your long term strategy

Threads and opportunities

Testing the risk of a strategy...

Summary of scenario planning Main opportunity Main thread

CEO strategic simulator An application of artificial intelligence Decisions of the computer (company B) are controlled by the module of artificial intelligence: here is an example of reactions of B on a progressive reduction of the selling price made by the human player (company A). for teaching business strategy © M. Muszynski : info@simulations-for-education.com