Using and Exploiting your Strategy and Innovation for Collaborative Open Innovation Opportunities and Sustainable Growth Professor James Cunningham Newcastle Business School United Kingdom james.cunningham@northumbria.ac.uk jcstrategy

Fundamental Drivers of Change Likely Impact Response

Your Strategic Leadership Rank 0 to 10 Rationale Passion Ambition Persistence Success Your Measure Your Timeline Personal Organisational Career Horizons Scanning Managing Horizon 1 Horizon 2

Fundamental Questions for Your Business Why should anyone continue to buy from your business? … …. What is unique about your value proposition? How sustainable is your current value proposition? What are the economic returns and how sustainable are these returns?

The Postcard

Strategic management challenge Key question Orientation challenge Who we are and where do we compete? Trade-off challenge How do we compete? Relevance challenge What is our value proposition? And for whom? Continuous change challenge How do we adapt? Adapted from James Cunningham and Brian Harney (2012) Strategy and Strategists, Oxford University Press

Innovation and Implementation Your Strategy Culture and Management

Innovation Dilemmas & Strategy Technology Push or Market Pull Type of Innovation to Pursue Product Process Service Network Open or Closed Innovation Technological or Business Model

Innovation Leader or Follower Innovation Leader or Follower What is required in your competitive setting? Innovation Leader Innovation Follower

Disruptive Innovation Disruption Methods Competitive Impacts Competitive Reactions

Being Innovative What do you need to do? Organisational Culture ............. Organisational Structure Organisational Processes ............ Mindset

Role of the Manager Coach Facilitator Champion Boundary Spanner

Some Reflective Questions What is purpose of innovation in your organisation? What does innovation do for your organisation? enhance your market value proposition further develop uniqueness and differentiation in the market place enhance economic returns and mitigate against risks create the capabilities and capacities for market making and dominance

Collaborative Opportunities for Sustainable Growth Opportunity Strategic Rationale Resources Impact

Testing your strategy? Will your strategy beat the market? Does your strategy tap a true source of advantage? Is your strategy granular about where to compete? Does your strategy put you ahead of trends? Does your strategy rest on privileged insights? Does you strategy embrace uncertainty? Does your strategy balance commitments and flexibility? Is your strategy contaminated by bias? Is there conviction to act on you strategy? Have you translated you strategy into an action plan? Testing your strategy? Bradley (et al, 2011)