Building Music City, USA: Nashville

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Presentation transcript:

Building Music City, USA: Nashville Leonard Nevarez Intro to Urban Studies March 2, 2017

Billboard Country Radio Music Chart

What makes up a music recording industry?

What makes up a music recording industry? Creative talent: singers, songwriters, musicians (and their managers/agents) Technical talent: studio engineers, recording producers, live sound technicans, people who sell/fix instruments Record business: publishing houses, record companies, booking agents, trade associations Publicity and distribution: music press, radio corporations, licensing agencies, independent promoters

What makes up a music recording industry? Recording infrastructure: recording studios, mastering facilities, rehearsal spaces, instrument/equipment rentals/vendors Declining sectors: sheet music publishers record pressing plants, music retail entities Ascendant sectors: touring/venue management, merchandising, music technology

Industry agglomeration: music corporations & infrastructure Music Row in Nashville

Industry agglomeration: creative talent Richard Florida, “The Nashville Effect”

Industry agglomeration: creative talent Richard Florida, “The Nashville Effect” How do country music talent “use” the city?

Legacy and Scene: Robert’s Western World (Lower Broadway)

ICON: Nashville’s Hippest Urban Condo Urban branding ICON: Nashville’s Hippest Urban Condo

Scene: East Nashville Tomato Art Fest

CMA Fest

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