Regional Public Image Coordinator, Zone 7A RY 2015- 2019 -Thank Gov Lewi for the invitation. Great Honor Great Morning Fellow Rotarians -I was guest of D3820 in Naga last Sep 10, 2016 Brand Serminar workshop. -Hosted by PE Anne Delloro of RC Naga & PP/DPIC Lizl Ampatuan, RC Cabuyao Circle. DGND Everet Olivan, RC Naga INTRO OF DIGNITARIES -ASDG Dindo Katigbak -DGE Lewi -DGN Boy Garcia -DGND Everet Olivan -PDG Paing Tantuco -PDG Chit Lijauco -PDG Onye -PDG Rey Castillo, ARPIC -PDG Tato Dimayuga -PEs, Congrats & Make a Difference PDG Boyet Limon Regional Public Image Coordinator, Zone 7A RY 2015- 2019 District 3830 Governor RY 2008-2009 )

- PART 1 Role of Rotary Public Image Coordinators Plans & Programs for RY 2017-18 Part 2 Rotary & Public Image Social Media vs Traditional Media Rotary Brand -How Many Clubs are here -How many PEs -How Many Club PI Chair -PR Practioners -

Rotary Public Image Coordinators (RPIC) Increase public awareness of Rotary and our humanitarian work by sharing the Rotary Story Teach Club and district leaders how to effectively share Rotary’s successes with the community and media, local gov’t leaders, and NGOs. Regionalize Rotary’s public image efforts to enhance local awareness Provide training in the use of visuals and other resources to successfully tell Rotary’s story -RRFCs Finance Dept in any corporation -RCs (membership) Operations Dept., implement projects -RPIC Marketing/Sales Dept -No company can survive w/out as Sales Dept

2017-18 GOALS: ROTARY PUBLIC IMAGE Conduct at least one public image-training event to help clubs use Rotary’s branding and visual identity and Rotary public image campaign materials to improve communications. 
 Identify and report quarterly to the RPIC that at least 50% of the Rotary clubs in your district implements the Rotary Branding and Visual Identity. (Rotary master brand signature and mark of excellence) Identify and report quarterly to the RPIC at least 3 significant unique media placements per quarter that help tell Rotary’s story. 


2017-18 GOALS: ROTARY PUBLIC IMAGE (cont’d) Promote World Polio Day and organize at least two activities/events to raise public awareness of Rotary’s contribution to the Global Polio Eradication Initiative. Increase Rotary’s social media presence in your district. 
 Increase by 10% the number of Rotary Clubs in your district that shares humanitarian projects in Rotary Showcase.

Rotary and Public Image

So for the 60% of the population which has a little knowledge of ROTARY what do you think is their IMAGE of ROTARY?

GLOBAL AWARENESS IS HIGH Globally awareness has grown from 60% to 75% Understanding of Rotary is still low at 35% 60% in 2013 75% in 2015 The good news is awareness of Rotary has grown, based on global research.

Among their image of ROTARY are: Rotary is a social club Rotary is a club for old, rich men Rotary is a club where people eat, drink, and hold social events Rotary is helping get rid of polio -Let me ask some of you. -Before you joined Rotary what was your perception of Rotary -Indonesia perception issue (German nazi) -This came out in most all our planning sessions with the different districts

THE RESULT: NOT EARNING FULL CREDIT FOR OUR good WORK Harder to reach our full potential This research shows that Rotary faces a challenge.

QUESTION: As an incoming officer WHAT DO YOU WANT YOUR DISTRICT/ROTARY CLUB’S IMAGE TO BE?

There are many ways to present your District’s/Club’s Public Image There are many ways to present your District’s/Club’s Public Image. But, based on research and study, Rotary International recommends some criteria for EFFECTIVENESS in presenting your District’s/Club’s PUBLIC IMAGE

TIP NO. 1 Employ the Social Media Maintain and constantly update your District’s/Club’s EXISTING Facebook Page and, if your District/Club has any, Your other Social Media accounts and/or Website

What is SOCIAL MEDIA?

WHY? FOR THE PAST 7 YEARS, ROTARY INTERNATIONAL HAS EMPHASIZED THE IMPORTANCE OF SOCIAL MEDIA WHY?

Social Media vs. Traditional Media REACH: Social Media is capable of having a wider reach compared to Traditional Media. TIMEFRAME: Social Media’s power is derived from its “IMMEDIACY” COST: Social Media is much more cost- effective than Traditional Media in terms of getting one’s message across.

LET’S LOOK AT SOME STATISTICS

WHY SHOULD WE USE SOCIAL MEDIA? ENHANCE THE PUBLIC IMAGE OF OUR CLUB ATTRACT MORE PEOPLE TO BECOME MEMBERS OF OUR CLUB MAKE PEOPLE AND COMPANIES AWARE OF OUR PROJECTS AND BE ABLE TO RAISE FUNDS FOR THESE PROJECTS

AT THE VERY LEAST, YOUR CLUB MUST HAVE A BASIC SOCIAL MEDIA PRESENCE HOW? CREATE AND MAINTAIN A FACEBOOK PAGE FOR YOUR CLUB

JUST HOW BIG IS FACEBOOK? WHY FACEBOOK? JUST HOW BIG IS FACEBOOK?

FACEBOOK IS EASY TO USE ALMOST EVERYBODY IS ON FACEBOOK FACEBOOK IS MOBILE FACEBOOK ACTS AS AN ARCHIVE

IMPORTANT: YOUR CLUB MUST MAINTAIN AND CONTINUE THE SAME FACEBOOK PAGE (for archiving purposes)

ANOTHER IMPORTANCE OF FACEBOOK: STRENGTHENS INTERNAL CLUB COMMUNICATION AND MESSAGING

USE THE OFFICIAL ROTARY BRAND LOGO IN ALL CLUB PARAPHERNALIA TIP NO. 3 USE THE OFFICIAL ROTARY BRAND LOGO IN ALL CLUB PARAPHERNALIA

Let’s play a GUESSING GAME

BUT HOW ABOUT GUESSING THESE LOGOS? VERY GOOD! BUT HOW ABOUT GUESSING THESE LOGOS?

The last 3 were logos of different Rotary Clubs

Rotary International rightfully decided that all Clubs must have a common, recognizable LOGO

Congratulations to the newest chartered club for immediately having the correct logo

Where can I get this logo for my Club Where can I get this logo for my Club? Where can I get all the guidelines regarding the proper color scheme, font, dimensions, etc.? brandcenter.rotary.org/

Review the Digital Brochure Assignment No. 2 Review the Digital Brochure

Have your Club upload projects in Rotary Showcase TIP NO. 5 Have your Club upload projects in Rotary Showcase

Governor’s Monthly Letter is equivalent to the District News Magazine

R.I. President Ian Riseley in his Presidential Citation Brochure Urges you to use Public Image tools, particularly Social Media. to illustrate Rotary’s impact; to engage your community; and to establish partnerships with governmental and corporate entities

ARE THESE DOABLE?

RY 2012-2013 A Rotary Club’s Social Media Experiment

MAKE A DIFFERENCE IN HOW THE CLUB PRESENTS ITSELF TO THE MEMBERS, TO OTHER ROTARIANS, AND TO THE GENERAL PUBLIC AS A WHOLE

Objectives for the use of Social Media Increase awareness of “Rotary Brand” Keep in touch with members, Rotary alumni, friends, and interested parties Attract prospective members Increase network/reach

EXAMPLE: rcmakatidasma.com 1st STEP: REGISTER A DOMAIN NAME TO USE IN OUR WEBSITE AND TO CREATE EMAIL ACCOUNTS FOR ALL MEMBERS USING THAT DOMAIN EXAMPLE: rcmakatidasma.com

website:

Social Media campaign Rotary Can Make a Difference

Reformatted and Redesigned Club Bulletin

PAPER-LESS CLUB BULLETIN PUBLISH ON-LINE AND ALL ISSUES HENCE CAN BE ARCHIVED IN PRINTABLE FORMAT

Number of New Members As A Direct Result of Social Media RY 2012-2013 4 out of 14 NEW MEMBERS From 63 to 77 FOR THAT ROTARY YEAR, 21 VISITORS ATTENDED A CLUB MEETING AS A RESULT OF AN ANNOUNCEMENT IN FACEBOOK AND/OR THE ON-LINE BULLETIN

THE ROLE OF PUBLIC IMAGE IN NON-TRADITIONAL ROTARY FUND RAISING

PUBLIC IMAGE CASE STUDY: PROJECT HAIYAN

Amount of Haiyan Project Funds Raised Directly from Public Image Social Media SINCE 2013: OVER ₱8 Million

Dolores, Eastern Samar: Fishing Boats

FUNDED MORE HOUSES FOR TYPHOON VICTIMS THROUGH A DONATION FROM R. I FUNDED MORE HOUSES FOR TYPHOON VICTIMS THROUGH A DONATION FROM R.I. DISTRICT 2410 OF SWEDEN

COST?

Design: Free (see Rotary Brand Center) to as much as ₱50 Thousand Cost for Website As cheap as ₱53.64 for your domain As cheap as ₱49 month for web hosting Design: Free (see Rotary Brand Center) to as much as ₱50 Thousand

Each Club will have a designated Page in the District Website SUGGESTION: Each Club will have a designated Page in the District Website

LAST TIP: TAP YOUR HIDDEN RESOURCES: YOUNGER MEMBERS and CHILDREN & GRANDCHILDREN OF MEMBERS SOCIAL MEDIA IS A LANGUAGE THEY UNDERSTAND

Rotary is more than 100 YEARS OLD. Traditions to Uphold

We MUST find a way to make us RELEVANT to a generation that is getting younger. We MUST learn to embrace their TECHNOLOGY and LANGUAGE

LEARNING OBJECTIVES Understand the public image goals of RI President Ian Risely for RY2017-2018 Plan how you will use communications strategies to achieve your public image goals Create an external communications plan for your district and/or your club Use the public image resources available to you to enhance your communications efforts

We must do this NOW

YOU NEED TO MAKE A DIFFERENCE!

TODAY, THERE ARE MORE THAN 5 MILLION NONPROFITS FOCUS ON CAUSE FOCUS ON AUDIENCE, WITH CAUSE(S) MICRO-FOCUS e.g., hunger e.g., kids e.g., water

WORLD POLIO DAY WAS EVERYWHERE Registered Global Events 1,460 events 90 countries through endpolio.org

SOCIAL MEDIA RESULTS 11.6 Million users 1 Million engagements

STRENGTHEN ROTARY WHAT YOU CAN DO TO Appoint a Public image team Adopt the visual identity Use the tools in the Brand Center Tell a consistent, compelling story  Choose your moments to tell the best story Appoint a Public image team Social PR Marketing Adopt the visual identity Use the tools in the Brand Center Tell a consistent, compelling story  Update club websites Choose your moments to tell the best story Consistent drumbeat – and look for those defining moments – inaugurating a club project, a community forum,

Public Image Clubs must achieve 1 of the following 2 goals: Update club website and social media using Rotary’s visual identity guidelines (visit the Brand Center at www.rotary.org/brandcenter). (Clubs must report in Rotary Club Central) Update club brochure and newsletter using Rotary’s visual identity guidelines (visit the Brand Center at www.rotary.org/brandcenter). (Clubs must report in Rotary Club Central)